Fuel Ecommerce Growth

An ecommerce marketing agency specializes in helping online businesses increase their visibility, traffic, and sales through various digital marketing strategies. Ecommerce agencies like Agital focus on driving revenue for ecommerce stores by optimizing their presence on platforms such as search engines, social media, and paid advertising channels. Services offered typically include SEO, paid search (PPC), paid social media, email marketing, and content creation, all designed to grow the client’s ecommerce business.

Agital is an ecommerce marketing agency that thrives in holistic strategies, often using a combination of channels to grow revenue for your online business. With specialized expertise across various platforms, our strategies include one or more of the following:

• Search Engine Optimization (SEO): Improving organic rankings on search engines to drive traffic to your website.
• Paid Search (PPC): Running targeted ad campaigns on platforms like Google Ads to attract high-intent buyers.
• Paid Social Media Ads: Leveraging social platforms like Meta (Facebook + Instagram) and TikTok to drive both awareness and conversions.
• Email Marketing: Developing campaigns that engage existing customers and nurture new leads to increase repeat purchases.
• Conversion Rate Optimization (CRO): Enhancing website performance to turn more visitors into paying customers. 

With the right strategy, these efforts work together to boost your traffic, improve customer acquisition, and increase your overall revenue.

An ecommerce marketing agency tracks a variety of key performance indicators (KPIs) to measure the success of our campaigns. These include:

• Conversion Rate: The percentage of website visitors who complete a purchase.
• Return on Ad Spend (ROAS): A metric showing how much revenue is generated for every dollar spent on ads.
• Customer Acquisition Cost (CAC): The cost to acquire each new customer.
• Cost Per Click (CPC): How much advertisers pay for each click on an ad.
• Average Order Value (AOV): The average dollar amount spent by a customer per transaction.
• Click-Through Rate (CTR): The ratio of users who click on an ad to those who view it.
• Customer Lifetime Value (CLV): The estimated total revenue you can expect from a customer over the course of your relationship with them.
• Marketing Efficiency Ratio: Total revenue divided by total marketing spend over a given time period.

At Agital, we keep track of modern metrics that matter, like CLV and MER, in addition to ROAS and CPC for a more holistic view of your marketing impact and opportunities. These KPIs help us adjust strategies to ensure maximum growth and profitability.

Typically, an ecommerce marketing agency will provide detailed reports on campaign performance. Reporting frequency is usually monthly, but it can be more frequent depending on the client’s needs. These reports may include:

• Traffic & Sales Reports: Breaking down how much traffic is being generated from various marketing channels, and how it’s converting into sales.
• ROI & ROAS Analysis: Insights into how much return on investment (ROI) the campaigns are delivering, especially in terms of paid advertising.
• SEO Performance: Data on keyword rankings, organic traffic growth, and backlink profiles.
• Custom Reports: Tailored reports based on specific goals, such as tracking the effectiveness of specific promotions, product launches, or seasonal campaigns. 

At Agital, we provide ongoing, comprehensive reporting across 25+ channels through our Agital Impact platform. A simple view of your marketing performance empowers you to make future-proof decisions with forecasting and predictive analytics. We built Agital Impact to help inform strategy and empower action.

When evaluating an ecommerce marketing agency, you should consider the following factors:

• Industry Experience: Does the agency have a proven track record in the ecommerce industry and understand your business model? (Agital has 26+ years of experience as an ecommerce marketing agency!)
• Service Offering: Ensure the agency offers comprehensive services, including SEO, paid search ads, and social media marketing, that align with your business goals.
• Success Stories: Look for case studies or testimonials showing how the agency has helped other ecommerce businesses grow.
• Reporting & Transparency: Make sure the agency provides clear, transparent reporting so you can measure success.
• Communication: Evaluate how well the agency communicates and collaborates with your team, as this is critical for long-term success. 

Choosing the right ecommerce marketing agency can significantly impact your business’s growth and profitability. We invite you to contact us and see if there’s a fit!