Uplift in restaurant visits
Increase in pages per session
Increase in average daily social media engagements
YoY increase in web sessions
Oregano’s has been an Arizona mainstay since first opening their doors in 1993. Known for their larger-than-life personality (and portions) this restaurant serves up award-winning dishes in a family-friendly atmosphere.
Oregano’s was facing difficulties combatting the undeniable rise of online, takeout and delivery solutions for consumers. They tasked their media agency partner with reaching both current and new guests, and increasing dine-in-traffic along with overall sales.
Oregano’s didn’t need a full-scale rebrand, just a revival. We helped uphold their reputation for quirky, punny ads by creating billboards, menus, bus wraps, and digital media placements, delivering their same classic wit with a fresh spin.
The scope of our work began with existing in-store asset updates (menu, table cards, etc.) and any OOH media placements that needed refreshing (such as their famous one-liner billboards). Search and display are another great method for grabbing hungry consumers on the web.
As the 2019 calendar year approached, we presented Oregano’s with an annual media and marketing recommendation. Our multi-channel, integrated campaign was targeted towards growing foot traffic to restaurant locations, attracting a wider audience, and increasing brand awareness for their new market in Colorado.
With relevant and quirky creative telling the story, and the latest digital technologies measuring conversions closely for each location, we look forward to continuing a strong partnership with our new friend, Oregano’s.
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