Decrease in overall cost-per-lead
Increase in conversion rate
Decrease in paid search cost-per-lead
Increase in LinkedIn ad conversions
The Krannert School of Management at Purdue University is among the top MBA schools in the nation, offering graduate degrees in nearly all areas of business as well as a full range of program options to fit with the needs of modern-day professionals.
We partnered with Purdue to create a more robust and targeted lead generation strategy for MBA programs within the Krannert School of Management, incorporating social media, paid search, display, and email.
After discussing their objectives and auditing their website and outreach programs, we proposed a customized campaign incorporating social media, paid search, display, and email campaign strategy, all to boost leads while reducing cost-per-conversion.
In January 2014, we launched our initial project with a series of campaigns for the One-Year MBA for STEM Professionals program. When we saw the campaigns gain traction, we quickly began work on the Weekend and Full-Time MBA programs, communicating the unique value that these programs hold for non-traditional students and part-time workers.
Our comprehensive strategy helped to drive potential students into conversion-focused landing pages and microsite pages, significantly increasing the number and quality of leads while decreasing overall cost-per-lead. Within a year we were awarded another contract to take on additional Master’s and Executive Education programs.
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