From startups and SMBs to global enterprises.
With all our expertise, we’ve got some insights and we like to share them.
Most marketing emails fail because they rely on outdated tactics: broad segmentation, weak creative, and forgotten automations. To drive real results, brands need to treat email as a performance channel—rooted in behavior, refreshed regularly, and integrated with other marketing efforts.
Marketing metrics weren’t built for today’s AI-first world. Legacy KPIs like ROAS and bounce rate don’t reflect real contribution to revenue—and CMOs are feeling the heat. With 74% saying ROI is harder to prove than it was two years ago, it’s time for smarter attribution, clearer visibility, and metrics that actually move the business forward.