Driving Sales Engagement for Avnet & Intel | An Agital Case Study
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Avnet and Intel needed a way to drive training and sales engagement in today’s work-from-home environment. The result? The Intel Cup! A golf-style incentive tournament rewarding skill, patience, and drive with monthly and quarterly cash prizes.

Avnet reached out to us to provide a way to promote the event while also keeping employees active and engaged. We created a series of deliverables that included an in-depth branding strategy, video, microsite, and ongoing email campaign. The full campaign execution helped Avnet earn the Distribution Trailblazer of the Year award.

Starting the Event With a Bang

To promote this event, Avnet wanted to come out swinging. With that, the Wholey Moley Kickoff event was born! Working closely with Avnet, we created a logo to reflect the campaign’s essence, along with a fun and informative video promoting the event and explaining the contest in full.

Keeping Players on Their A-Game

To track their team’s results, Avnet devised a point-tracking system to monitor their employees’ progress. Our team developed a microsite, complete with a monthly-updated leaderboard, that tracked the results of two separate internal groups (Core and Integrated Sales).  

What We Do for Avnet

Advancement through holistic marketing support and strategy.

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