Avnet and Intel needed a way to drive training and sales engagement in today’s work-from-home environment. The result? The Intel Cup! A golf-style incentive tournament rewarding skill, patience, and drive with monthly and quarterly cash prizes.
Avnet reached out to us to provide a way to promote the event while also keeping employees active and engaged. We created a series of deliverables that included an in-depth branding strategy, video, microsite, and ongoing email campaign. The full campaign execution helped Avnet earn the Distribution Trailblazer of the Year award.
To promote this event, Avnet wanted to come out swinging. With that, the Wholey Moley Kickoff event was born! Working closely with Avnet, we created a logo to reflect the campaign’s essence, along with a fun and informative video promoting the event and explaining the contest in full.
To track their team’s results, Avnet devised a point-tracking system to monitor their employees’ progress. Our team developed a microsite, complete with a monthly-updated leaderboard, that tracked the results of two separate internal groups (Core and Integrated Sales).
Advancement through holistic marketing support and strategy.
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