Social Media Marketing for Big Thinkers

There are numerous reasons why it is beneficial to include Facebook & Instagram in your company’s overall advertising efforts. Here are some of the top ones:

• You can spend however much you want
  • In Facebook advertising, you set your budget from the start and the platform will stop showing your ad when you hit the set amount.
• You can target specific users
  • Facebook allows you to get very granular with your audience targeting, including demographics such as age, gender, location, job title, industry and marital status, as well as interests.
  • There are additional filters, including behavior and lifestyle options, and even life events – such as upcoming anniversary or birthday.
  • Facebook also allows you to target lookalike audiences, which are made up of users similar to your current audience.
  • Retargeting capabilities allow you to target users who have previously visited your website, used your mobile app, or given you their email address.
• Ads support your organic strategy
  • Facebook ads provide the perfect opportunity to target specific users who are likely to find a post relevant. As a result, a percentage of these users will share the post, increasing its visibility.
• Ads are highly customizable

The social advertising platforms that are best for your business will depend on the overall goals that your brand is looking to achieve.

• Facebook/Instagram
  • Facebook has the largest offering of objectives to choose from whether it be brand awareness, traffic, conversions, or leads.
• LinkedIn
  • Campaigns can be used for job recruitment ads, service and product sales, lead generation, and more
  • Works best for B2B services
• Pinterest
  • Great for exposing new potential customers to your brand as users come to the platform for inspiration and planning
• Snapchat
  • Best for targeting younger demographics such as Generation Z or Millennials
• TikTok
  • Great for influencer marketing
  • Short, easily digestible videos that can be shared across other platforms.

The following are the most common social advertising mistakes that you should avoid:

• Not having a clear plan
• Not defining your target audience
• Failing to reply to comments and engage in conversations, as well as deleting negative comments
• Relying heavily on automation
• Not tracking analytics properly
• Treating all social media platforms the same
• Using only landscape images and videos
• Not curating user-generated content

There isn’t a set price for paid social. It depends on your goals, strategy, and the specific platforms you want to be on. You could invest as little as a dollar a day or propel your budget into the thousands. Balance of Nature, for example, has a multi-million dollar monthly budget just for Facebook.

The important metric is return on investment. At Agital, we make every cent count, crafting bespoke campaigns, fine-tuning each detail to ensure that your money is driving the maximum possible impact and, ultimately, making sales.

Simply put, no, you don’t need to be consistently posting to run a paid social campaign. You can certainly launch and run paid ads even if your organic posting schedule is not particularly robust.

However, regular, organic posts on your social media profiles can create a more engaging and dynamic environment for your audience. It helps to maintain an ongoing relationship with your followers, even between your paid campaigns.

When someone clicks your ad, they might explore your profile further. If they find a steady stream of interesting and relevant content, they’re more likely to stick around, follow your account, or even convert. So while not a strict requirement, active posting works in tandem with paid social to strengthen your overall social media strategy, enhancing user engagement, and potentially boosting the results of your paid campaigns.

Organic and paid social are on the same team, each amplifying the other’s strengths in the digital battlefield. Organic social is your friendly neighborhood connector. It builds and nurtures relationships with your audience through authentic, engaging content. It’s about fostering trust and engaging in meaningful conversations.

On the other side, paid social is your tactical specialist. It’s precise, targeted, and can leap tall algorithms in a single bound to deliver your message to the right people at the right time. It drives immediate results, be it brand exposure, website traffic, or, most importantly, conversions.

Together, they create a potent strategy with organic building the base and community and paid leveraging them for strategic strikes to meet your objectives.

While this varies by channel and strategy, common practice is to post 3-4 times per week. Though the average Facebook page shares 1.55 posts per day, aim for quality over quantity. With organic postings, you want to connect with your followers without driving them away. Users want to see content that they want to share and/or save, and by posting content with that in mind, you’ll be able to drive strong engagement to your account. Whether it be brand/product information such as a “how-to,” industry-relevant memes, etc., create content that will positively resonate with your target demographic and encourage them to engage with you.

Channel presence varies heavily based on industry and audience, but many of our clients have a core presence on Facebook, Instagram and varied levels on LinkedIn, X, YouTube, TikTok, Pinterest, Snapchat, and Reddit.

While TikTok is one of the most popular social platforms, presence on the platform depends heavily on your industry, target audience and ability to create impactful content. You can learn more about how we approach TikTok for ecommerce.

Standard practice is response within 24-48 hours which helps boost engagement and creates that conversation with the audience and shows a human is behind the posts.