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Social Media Marketing for Big Thinkers

Take your brand and advertising to a place for conversion, convergence, and community. Turn warm and fuzzies into clicks and revenue with efforts across platforms and among audiences.

social media

  • Brochu Walker
  • Solari
  • RuffWear
  • Jelly Belly Candy Company
  • Oregano's

Paid Social

Bridge the gap between your brand and the vast audience that’s yet to know, love, and purchase from you. With diverse social media channels supercharging your ecommerce presence, you’re not just increasing awareness and consideration—you’re inviting conversions and creating fervent brand advocates.

  • 2,345%

    increase in Meta revenue YoY for Willow Boutique.

  • 70%

    Increase in return on TikTok ad spend for Runway Rogue.

  • 437%

    Return on Pinterest ad spend for Cailini Coastal.

Crowdsurfing

Activate Your Audiences

Blend into each social media platform to stand out in performance.

Drive Conversions With Precision

Accelerate your success by leveraging custom messaging and strategic ad targeting, turning casual social media users into eager buyers, driving conversions and boosting your brand’s visibility.

Master the Social Landscape

Our holistic approach identifies the best social platforms for your unique business goals, leveraging their distinct functionalities to spotlight your brand, inspire engagement, and boost conversions.

Harness the Power of Data-Driven Strategy

Each reaction, click, and purchase from your paid social efforts is a data point, revealing crucial patterns and customer behaviors that we use to fine-tune your campaigns.

Platform Prowess

We bring platform-specific expertise and partnerships to level up your social media.

Instagram

Facebook

LinkedIn

Pinterest

Snapchat

TikTok

X

YouTube

Agital Impact™

Your social media performance powerhouse.

Agital Impact is your command center for campaign performance. It connects all your channels (including Facebook, Instagram, TikTok, Pinterest, LinkedIn, and more) and offers insights beyond surface level metrics. It’s about understanding the why behind the what, predicting customer lifetime value, and informing your strategy, giving you the foresight to outpace the competition, in social media marketing and beyond.

Rocketship

Paid Social for Ecommerce

Reach and convert ready-to-buy audiences.

Whoever said “no” to more sales? Advance ecommerce potential with paid social, allowing you to reach eager audiences, hungry for your products. We take a holistic approach that optimizes every step of the customer journey, using insight-driven strategy and innovative technology to turn every paid social post into a potential sale.

Organic Social

Craft a creative strategy that inspires engagement and creates a loyal and lasting brand community. Spotlight your brand through hypnotic storytelling that invites your audience to become a part of the narrative.

Man with camera

Influencer Marketing

A brand no one can stop talking about.

We’re fluent in influence. Capture an audience through good ol’ reliable, word-of-mouth marketing. Make an impact with a cultivated online community to demonstrate your brand’s credibility and thought leadership, and strengthen overall reputation.

A master-planned community in Nevada ranked #7 in national sales!

With the task of building interest and demand for Inspirada, a community intent on inspired living, we showcased the gorgeous homes as well as the lifestyle residents could find there that inspired a surge in sales.

Let’s go rogue—our holistic marketing services work together to advance your brand and achieve your business goals.

FAQs

Find all the answers to your burning social media marketing questions. Want more information? Reach out today!

There are numerous reasons why it is beneficial to include Facebook & Instagram in your company’s overall advertising efforts. Here are some of the top ones:

  • You can spend however much you want
    • In Facebook advertising, you set your budget from the start and the platform will stop showing your ad when you hit the set amount.
  • You can target specific users
    • Facebook allows you to get very granular with your audience targeting, including demographics such as age, gender, location, job title, industry and marital status, as well as interests.
    • There are additional filters, including behavior and lifestyle options, and even life events – such as upcoming anniversary or birthday.
    • Facebook also allows you to target lookalike audiences, which are made up of users similar to your current audience.
    • Retargeting capabilities allow you to target users who have previously visited your website, used your mobile app, or given you their email address.
  • Ads support your organic strategy
    • Facebook ads provide the perfect opportunity to target specific users who are likely to find a post relevant. As a result, a percentage of these users will share the post, increasing its visibility.
  • Ads are highly customizable

The social advertising platforms that are best for your business will depend on the overall goals that your brand is looking to achieve.

  • Facebook/Instagram
    • Facebook has the largest offering of objectives to choose from whether it be brand awareness, traffic, conversions, or leads.
  • LinkedIn
    • Campaigns can be used for job recruitment ads, service and product sales, lead generation, and more
    • Works best for B2B services
  • Pinterest
    • Great for exposing new potential customers to your brand as users come to the platform for inspiration and planning
  • Snapchat
    • Best for targeting younger demographics such as Generation Z or Millennials
  • TikTok
    • Great for influencer marketing
    • Short, easily digestible videos that can be shared across other platforms.

The following are the most common social advertising mistakes that you should avoid:

  • Not having a clear plan
  • Not defining your target audience
  • Failing to reply to comments and engage in conversations, as well as deleting negative comments
  • Relying heavily on automation
  • Not tracking analytics properly
  • Treating all social media platforms the same
  • Using only landscape images and videos
  • Not curating user-generated content

There isn’t a set price for paid social. It depends on your goals, strategy, and the specific platforms you want to be on. You could invest as little as a dollar a day or propel your budget into the thousands. Balance of Nature, for example, has a multi-million dollar monthly budget just for Facebook.

The important metric is return on investment. At Agital, we make every cent count, crafting bespoke campaigns, fine-tuning each detail to ensure that your money is driving the maximum possible impact and, ultimately, making sales.

Simply put, no, you don’t need to be consistently posting to run a paid social campaign. You can certainly launch and run paid ads even if your organic posting schedule is not particularly robust.

However, regular, organic posts on your social media profiles can create a more engaging and dynamic environment for your audience. It helps to maintain an ongoing relationship with your followers, even between your paid campaigns.

When someone clicks your ad, they might explore your profile further. If they find a steady stream of interesting and relevant content, they’re more likely to stick around, follow your account, or even convert. So while not a strict requirement, active posting works in tandem with paid social to strengthen your overall social media strategy, enhancing user engagement, and potentially boosting the results of your paid campaigns.

Organic and paid social are on the same team, each amplifying the other’s strengths in the digital battlefield. Organic social is your friendly neighborhood connector. It builds and nurtures relationships with your audience through authentic, engaging content. It’s about fostering trust and engaging in meaningful conversations.

On the other side, paid social is your tactical specialist. It’s precise, targeted, and can leap tall algorithms in a single bound to deliver your message to the right people at the right time. It drives immediate results, be it brand exposure, website traffic, or, most importantly, conversions.

Together, they create a potent strategy with organic building the base and community and paid leveraging them for strategic strikes to meet your objectives.

While this varies by channel and strategy, common practice is to post 3-4 times per week. Though the average Facebook page shares 1.55 posts per day, aim for quality over quantity. With organic postings, you want to connect with your followers without driving them away. Users want to see content that they want to share and/or save, and by posting content with that in mind, you’ll be able to drive strong engagement to your account. Whether it be brand/product information such as a “how-to,” industry-relevant memes, etc., create content that will positively resonate with your target demographic and encourage them to engage with you.

Channel presence varies heavily based on industry and audience, but many of our clients have a core presence on Facebook, Instagram and varied levels on LinkedIn, X, YouTube, TikTok, Pinterest, Snapchat, and Reddit.

While TikTok is one of the most popular social platforms, presence on the platform depends heavily on your industry, target audience and ability to create impactful content. You can learn more about how we approach TikTok for ecommerce.

Standard practice is response within 24-48 hours which helps boost engagement and creates that conversation with the audience and shows a human is behind the posts.

Resources

We’ve got insights and we like to share them.

Blog
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  • Apt2B

    Apt2B

    How Agital helped new furniture company Apt2B dramatically increase its market share through a mix of organic & paid search + video.

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