Build Your Integrated Marketing Strategy | Agital
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Like a choir of angels

When your marketing works together, it works better.

Omni-channel reach

We utilize all relevant channels and develop unique tactics to support each one, as we create a cohesive brand experience and integrated marketing strategy that make an impact.

Coordinated considerations

None of us stands alone, we work together. That’s why we create strategies that ensure traditional advertising and digital marketing support each other.

Strategy that slays expectations

A strategy should be informed by the goals it aims to accomplish. We look at your current objectives and past KPIs to create a plan that advances your brand in every possible way.

22% lift in restaurant visits for Oregano’s

Following our work with Oregano’s, its fresh and revitalized brand saw a 46% increase in social engagement and 22% increase in restaurant visits.

If you can dream it…

What do you want to achieve in the short and long term? We work with you to create broad goals and identify how to measure and pace them. On top of that, we analyze your customer demographics, behaviors, and pain points so that our marketing efforts resonate with your target audiences.

rock climber on ledge

Say it like you mean it

We develop a consistent and impactful messaging framework that clearly communicates your brand’s unique value and differentiators. During this stage, we also determine the appropriate marketing channels and tactics that align with your target audience and objectives, which could include social media, email marketing, content marketing, events, paid media, and many more.

swimmer

Prepare for launch

Cue the nail biting. We hit “launch” and your campaigns go live into the world. This means your social media posts go live, your blogs are published, your email campaigns are sent, your paid ads are now on search engines, and so on. Don’t worry — we’ll be constantly monitoring each of them and keeping you updated on their performance.

High jumper

No abandonment issues here

We don’t set it and forget it. We will continuously track campaign performance, analyze data, and make adjustments to improve the effectiveness of the strategy. This could include anything from optimizing ad targeting, refining messaging, or adjusting budget allocation to improve performance.

man playing tennis

If you can dream it…

What do you want to achieve in the short and long term? We work with you to create broad goals and identify how to measure and pace them. On top of that, we analyze your customer demographics, behaviors, and pain points so that our marketing efforts resonate with your target audiences.

rock climber on ledge

Say it like you mean it

We develop a consistent and impactful messaging framework that clearly communicates your brand’s unique value and differentiators. During this stage, we also determine the appropriate marketing channels and tactics that align with your target audience and objectives, which could include social media, email marketing, content marketing, events, paid media, and many more.

swimmer

Prepare for launch

Cue the nail biting. We hit “launch” and your campaigns go live into the world. This means your social media posts go live, your blogs are published, your email campaigns are sent, your paid ads are now on search engines, and so on. Don’t worry — we’ll be constantly monitoring each of them and keeping you updated on their performance.

High jumper

No abandonment issues here

We don’t set it and forget it. We will continuously track campaign performance, analyze data, and make adjustments to improve the effectiveness of the strategy. This could include anything from optimizing ad targeting, refining messaging, or adjusting budget allocation to improve performance.

man playing tennis

Beyond your brand book

And into the land of possibilities

A strong and consistent brand presentation is important, but it’s just the beginning of how we approach integrating your marketing efforts. It’s not just about what you’re saying or even how you’re saying; it’s also about the emotional impact your marketing has, and the behavior change it inspires. It all needs to work together cohesively.

Advance your goals with holistic marketing support and strategy.

FAQs

Find the answers to your burning integrated marketing strategy questions.
Want more information? Reach out today!

Integrated marketing refers to the practice of aligning the messaging, creative and experiential components of all your marketing efforts across channels and tactics. It doesn’t mean all your marketing needs to say the exact same thing or create the exact same experience, but it does mean that every execution should ladder up to a cohesive strategy, express the same brand identity, and possess the same thematic elements.

It depends on your goals, your audiences, and your budget. We balance all three of these primary considerations—as well as any others you feel are important—when making our recommendations.

In the initial stages of our engagement, we assign KPIs and anticipated timelines to your various goals so we can define what success looks like and how long it would take to get there. Those KPIs are tracked in our proprietary platform, Agital Impact, which transforms them into deep insight that defines strategy adjustments and results in iterative improvement in campaign performance.

Resources

With all our expertise, we’ve got some insights and we like to share them.

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  • Willow Boutique

    Willow Boutique

    Agital helped Willow Boutique & TikTok Shop sell $100k in 1 livestream, breaking previous $40k record & multiplying revenue & ROAS YoY.

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