Marketing Technology & Data Platform | Agital
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A Platform That Advances Impact

Agital Impact™ is our proprietary technology platform that offers a single view of performance across all connected channels and provides advanced capabilities to make future-proof decisions through forecasting and predictive analytics. It’s an intelligent data aggregator, analyzer, and activator, built to inform strategy and empower action.

A Platform That Advances Impact

Agital Impact™ is our proprietary technology platform that offers a single view of performance across all connected channels and provides advanced capabilities to make future-proof decisions through forecasting and predictive analytics. It’s an intelligent data aggregator, analyzer, and activator, built to inform strategy and empower action.

Take a test drive

Explore the impact of real-world data that’s easy to sort and absorb, and will support your business goals.

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Platforms Agital Impact can track and analyze performance for

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Brands of all sizes and industries using Agital Impact

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Channel-specific and holistic performance reports available in Agital Impact

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Monthly views of Agital Impact reports

Data in action

Agital Impact boasts three different applications—Inform, Visualize, and Compare—that work in concert to provide a panoramic view of your marketing efforts across channels, their performance, and opportunities for improvement.

Inform

Business intelligence for the modern marketer

Our Inform application allows you to connect, track, and analyze data from all your marketing channels to deliver holistic insights and forecast future performance. The application includes access to in-depth single-channel reports at your fingertips, as well as sophisticated modeling and forecasting capabilities that boost your overarching marketing performance and efficiency.

Visualize

Visualize your success

Our Visualize application turns mountains of data into easy-to-digest visuals that communicate cross-channel performance. We create custom charts, graphs, and diagrams based on your needs, questions, and goals. By automating data collection and visualization, the Visualize app makes reporting simple and efficient. We take time to dig into the outputs to ensure we find the most valuable opportunities and recommend the most profitable adjustments.

Compare

compare how you stack up

Our Compare application enables our ecommerce clients to see what products their competitors are heavily promoting across channels and how those products are priced. This insight enables our clients to identify the short- and long-term adjustments they can make to gain a competitive edge and maximize their revenue potential. In addition, our Compare application allows our clients to pinpoint and understand both industry trends as well as their overall business ones.

  • Apt2B
  • Brochu Walker
  • Jelly Belly Candy Company
  • HP
  • Greenhouse Megastore

Future-proof your business with insights-focused reports

  • Channel performance

    Dive deep into the holistic trends of each channel. Our dashboards are meticulously designed with filters and visuals, from charts to tables, allowing you to discern performance by channel, campaign, and more.

    Channels: Holistic, Organic Search, Product Ads, Paid Search, Social (separate Meta, Pinterest, TikTok reports), Amazon, Email, SMS

  • Product performance & product insights

    Dive deep into your product-level performance to find out what product lines drive the best results for your Product Ads. Fore richer insights, filter by product availability, feed label, and feed brand.

    Channels: Google, Bing, Amazon

  • Search term performance & insights

    Unlock the power of keyword analysis. We break down performance at the keyword level and further segment by ad type and search term category – from brand-centric to discovery and beyond.

    Channels: Google, Bing, Amazon

  • Organic search

    Identify the message in every query. Our analysis dives into branded vs. non-branded search queries, offering insights based on location and page type.

  • Landing page performance & insights

    Harness dual-data from Google Analytics and Google Ads. We detail landing page metrics, segmented by page type, ad presence, conversions, traffic, and content optimization.

  • Marketing activities

    See the bigger picture of your marketing journey. Track comprehensive performance across every pivotal stage of the funnel – from initial Awareness to ultimate Advocacy.

  • Holistic trends

    Chart your website’s overall evolution. Track the dynamic growth rates of sessions, conversions, and revenue over time, providing a snapshot of your website’s pulse.

  • Amazon marketing intelligence

    Navigate the Amazon ecosystem with precision. Our cutting edge reporting examines your brand’s presence, decoding shopper behaviors, competitor strategies, and marketing trends. Command your niche and make every decision a calculated masterstroke.

  • Media mix modeling

    Predict the future of your campaigns. Our reports provide a lens into the immediate and long-term effects of reallocating your ad spend across various channels.

  • Customer lifetime value

    Decipher your audience’s journey. Quantify the growth trajectory of current, new, and future customers to guide your budgeting and strategic investments.

MEDIA MIX MODELING

See the effectiveness of your marketing from every angle

Media mix modeling is built into Agital Impact to empower you to make decisions, rooted both in past and future performance. It identifies which channel drives the highest revenue and where your dollars stretch the farthest. Media mix modeling lets you answer future-facing budget and revenue questions in real time – for example, you can experiment with different ad spend allocations to see how adjustments will impact future revenue and performance. That’s fortune-telling we can get behind.

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CUSTOMER LIFETIME VALUE REPORTING

Set your sights on long-term growth

Customer lifetime value (CLV) is the total amount of money a customer spends with your business during their time as a customer. CLV reporting can be instrumental in making budget allocation and investment decisions, as well as forecasting revenue and assessing the financial stability of your brand.

Agital Impact quantifies your current, new, and future customers’ growth to help you focus on the right people, drive consistent customer engagement and revenue, and ensure your marketing efforts reap enduring rewards.

FAQs

Find all the answers to your burning social media marketing questions. Want more information? Reach out today!

Agital Impact stores billions of data points and processes millions daily.

Fresh data is pulled into Agital Impact from APIs daily.

By connecting all of your marketing channels to Agital Impact, you can gain insights into all of your marketing performance across channels through a variety of reports. In addition, you will receive actionable recommendations on how to adjust your marketing strategy through advanced analytics and where to focus your budget to improve results.

The Media Mix Modeling tool covers Paid Search, Product Ads, Facebook, and Amazon Seller Ads.

The model uses statistical fit measures and includes a chart that shows how well the actual revenue has matched against the model.

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