ROAS on new customer acquisition in the first month.
increase in website revenue in the first 6 months.
new customer reach growth on Meta every month since kickoff.
Mediclo is a premium sustainable medical apparel brand that cares for both people and the planet. From eco-friendly materials that maintain quality, style, and comfort to ethical, environmentally responsible production and distribution, Mediclo is committed to making sustainability a healthcare practice that cultivates a higher
quality of life for all.
Healthcare, Apparel & Accessories
USA
Social Media, Paid Social, Meta Ads
Prior to working with Agital, Mediclo didn’t have a return on ad spend (ROAS) goal for Meta Ads or a ROAS optimization strategy. We helped them set a profitable ROAS goal (500%) that allowed for flexibility within our ad spend each month.
“We wanted help optimizing our Meta Ads to drive more business and solid ROI, and we were pleasantly surprised by the results we got with Agital! Their team helped us define ambitious targets and knock them out of the park.”
Candice Kang
COO, Mediclo
Agital launched a full-funnel strategy with a heavy focus on cold prospecting to build up Mediclo’s existing customer base. We leveraged Meta’s automated Advantage+ shopping campaign for new customer acquisition, utilizing Meta’s algorithm to find the most qualified new users willing to make a purchase. In addition, we applied more manual targeting, adding in nurses, doctors, and medical students to help elevate the audience.
We targeted all site visitors, email lists, and past purchasers with a dynamic remarketing campaign, with focus on targeting people who viewed or added an item to their cart within a given period of time.
In addition to running evergreen ads, Mediclo also wanted to focus on new launches and collections. To advertise the new launches, we broke each collection into its own Advantage+ Shopping campaign and let Meta determine the targeting.
What started as a 30-day project to optimize Mediclo’s Meta account to start driving revenue became so successful that Mediclo switched to a monthly auto-renewing agreement with Agital. In the first three months of our partnership, our Meta efforts helped increase Mediclo’s website revenue by 50% YoY, with Meta as the #1 revenue source.
By optimizing Mediclo’s Meta account to capitalize on quality users, we saw Meta revenue increase each month. Having determined that a healthy goal would be 500% ROAS, we exceeded that in the first month while also driving more revenue—reaching $95k in revenue after ~4.5 months. On top of that, Mediclo’s new customer acquisition reach has grown each month by at least 10% MoM since we began.
“From the beginning, Agital has been a true partner and collaborator—a strategy-first agency that has helped us significantly grow our brand awareness and sales, even within a cluttered and niche category.
With their guidance, expertise, and agility, we’ve achieved remarkable growth across all key campaign metrics while ensuring every dollar spent delivers maximum impact.”
Daniel Choi
Brand Manager, Mediclo
Whatever marketing challenges you’re facing, Agital makes a profound impact that reverberates across your business.
Advancement through holistic marketing support and strategy.
