Metrics That Matter 2024: the Rise of Holistic KPIs

Join Klaviyo and Agital as we challenge the old approach to measurement and reveal a definitive breed of credible and meaningful KPIs.


Crack the Code: 10 Website A/B Tests that Skyrocket Sales

CRO programs help brands do the seemingly impossible – increase sales and profitability without having to increase traffic.

Google Optimization guide SEO

The Ultimate Guide to A/B Testing Platforms After Google Optimize Sunset

Google recently announced the planned sunset of Google Optimize, its proprietary A/B testing platform. Here’s what we recommend using instead.

Categorize Products Ecommerce

How Should I Categorize Products on My Ecommerce Website?

Product categorization is an important part of user experience, especially for ecommerce. Here’s how to categorize products for more sales.

Amazon SEO

Amazon SEO: Creating the Optimal Product Listing for Findability in 2021

The key to getting your products ranking high on Amazon SERPs is by crushing SEO when it comes to product listings. Here’s your guide.

conversion rate optimization

How Conversion Rate Optimization Can Mitigate Rising CPCs

How can you use your website to fight rising CPCs? By investing in Conversion Rate Optimization. CRO for rising CPCs will give you the edge.