How the Largest US Wholesale Distributor of Landscape Supplies Accelerated Online Growth with SEO
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YoY increase in organic traffic

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increase in keyword ranking in top 3 positions

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increase in total ranking keywords

SiteOne

SiteOne Landscape Supply is a leading B2B provider of landscaping and horticultural supplies, serving customers across the United States and Canada with a wide range of products to support their outdoor and green space needs.

Industry

B2B

Location

USA & Canada

Marketing mix

SEO

The challenges

  • Increasing qualified organic traffic
  • Reducing bounce rates
  • Improving on-site conversion rates over it

The solution

Planting the seeds of an effective organic search strategy

Historically, SiteOne generated almost all revenue from their hundreds of physical locations around the US and Canada. In recent years, the company has started to focus on building a hybrid revenue model that included ecommerce sales through their website.

SiteOne came to Agital, an agency with a rich ecommerce experience, to help them grow their digital footprint and ensure that their site was findable and optimized for crawling, usability, and content.

Agital developed a comprehensive SEO strategy to enhance SiteOne’s organic visibility, improve keyword ranking, and drive qualified traffic to their site. Our approach included two key elements: content creation and technical expertise

Content Creation

Agital partnered with SiteOne’s product line managers to develop smart, digestible content that targeted highly relevant industry keywords.

This partnership was instrumental in helping Agital develop content that resonated with SiteOne’s target audience and catered to their specific needs, ultimately enabling the landscape supplies giant to meet the demands of a broader audience and establish a meaningful online presence.

Technical SEO

On the technical front, Agital provided extensive recommendations to SiteOne’s development team to ensure the seamless implementation of the brand’s broader SEO strategy.

We offered precise coding solutions, including structured data implementations, to improve the website’s technical SEO and increase its overall organic search visibility. For the fastest results, we prioritized high-impact changes that had outsized effect on the website’s performance.

“Since partnering with Agital, we’ve seen tremendous growth in organic traffic. While the industry is trending lower from post-pandemic behavioral shifts, we continue to drive qualified website visitors that show buyer intent. We consider Agital an extension of our team and value our collaboration on a holistic digital strategy.”

Head of Search, SiteOne

The results

SiteOne Landscape Supply has seen consistent growth across all key SEO metrics. The focus on high-quality content has increased nonbrand keyword rankings in the top 3 positions by 40.8%, indicating a tremendous growth in awareness.

This awareness, in turn, translated into a 22% YoY increase in organic impressions and a 24.8% YoY increase in organic traffic.

Importantly, despite the increase in traffic, the quality of website visitors did not suffer. In fact, organic bounce rate decreased by nearly 7% while conversion rates remained consistent year-over-year.

These results not only demonstrate our team’s ability to drive SEO success but also indicate the sustainable impact on SiteOne’s online presence and user engagement.

“I can describe Agital’s SEO services in a single word: effective. It’s not always easy to measure the impact of organic search on a company’s revenue but with Agital, we never had to question it. Our rankings, traffic, and revenue soared consistently as a result of the agency’s holistic approach to SEO.”

Sr. Director, Product Management, SiteOne 

Want to get amazing results like these?

Whatever marketing challenges you’re facing, Agital makes a profound impact that reverberates across your business. 

What we do for SiteOne

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