Site-wide revenue growth.
Increase in top 10 SERP positions.
Growth in paid search revenue.
Increase in brand searches on YouTube.
How Apt2B, a new player in the furniture space, dramatically increased its market share through a smart combination of organic, paid search, and paid social strategies.
Apt2B provides high-quality furniture that’s affordably priced and built to last. Based in Los Angeles, Apt2B ships across the United States, and offers products in a variety of styles—from mid-century modern to industrial. Their furniture is made for real rooms, real people, and the messy ins and outs of daily life, however that may look.
Furniture
USA
SEO, Paid Search, Product Ads, Paid Social, Video
“The Agital team is collaborative, dynamic, and able to quickly change direction as new trends emerge. Their agility and leadership have made a huge impact on our business and their ability to translate cross-channel strategies into high-level business results has made them an invaluable, long-term partner.”
Director of Brand & Ecommerce, Apt2B
By developing and coordinating complementary organic and paid search strategies for Apt2B, Agital was able to identify unique opportunities in the furniture store’s niche, drive more qualified organic traffic, improve ad targeting to pinpoint customers who are ready to buy, and ultimately achieve scalable long-term growth.
Apt2B first partnered with Agital in 2017 with the goal of gaining market share in the changing furniture vertical, dominated by a handful of megastores. They wanted a dynamic partner that can help them uncover market trends and quickly capitalize on areas of opportunity while expanding reach and scaling revenue.
To make an immediate impact on Apt2B’s overarching goals, the Agital team focused on developing a robust SEO strategy that involved creating niche category pages based on Apt2B’s unique offerings, including fabric type, product type, ability to customize, and more.
The team also identified a short list of target keywords, including “sleeper sofa” and “sofa bed,” to optimize for, aiming to gain one of the top 5 spots on page 1. As a result of Agital’s strategy, Apt2B’s substantially increased their page 1 keyword rankings, translating into an increase of 115% in organic traffic to their site and an increase of 243% in organic channel revenue.
Agital built on the success and insights of Apt2B’s SEO program to develop an effective paid search strategy that increased the company’s cross-channel reach. We segmented our Google and Bing ads to gain insight into how our customers were searching and, more importantly, which queries meant they were ready to make a purchase.
The team focused on search term variants that included color, size, and shipping options to match Apt2B ads to the right customers. Through campaign automation, Agital was able to use audience signals and segmented asset groups to deliver ads that highlight the products most relevant to each customer segment.
Through the success of our Google Ads, Bing Ads, and SEO, AptB2 was able to expand into new product types and new corporate partnerships that allow the brand to continue fueling growth.
“Partnering with Agital was one of the best decisions we’ve made. Their team has a deep understanding of how our business works and was able to use that knowledge to boost our market share and continuously improve our overall revenue.”
Director of Brand & Ecommerce, Apt2B
Following COVID-19, when everyone was renovating and revamping their homes, the furniture industry had a few challenging years. Apt2B’s furniture caters to small spaces, making it extremely relevant for Brooklyn, NY dwellers, and based on Apt2B’s reporting, we know that NYC is a consistent market for them.
With that in mind, our team also knew that Black Friday and Cyber Monday make for a crucial sales period in the furniture industry, so increased awareness during this time would help drive more brand interest and sales for Apt2B.
Considering the target audience and crucial sales period, we leveraged video reach campaigns on YouTube during Black Friday 2023 to drive awareness among Apt2B’s target audience in NYC (and more specifically, Brooklyn). We attached YouTube’s Brand Lift (surveys to measure ad effectiveness) and Search Lift (a tool that analyzes organic lift on brand keywords after users view our ad) to measure our impact.
Site-wide performance from 2020 to 2023:
Organic search performance from 2020 to 2023:
Organic traffic increase.
Increase in number of organic channel conversions.
Increase in top ten SERP positions.
Organic channel revenue increase.
Paid search performance from 2020 to 2023:
Increase in number of conversions.
Revenue increase.
YouTube reported that users exposed to our Apt2B Black Friday video ad accounted for:
Increase in brand searches for Apt2B.
“Which of these brands have you heard of?”
“Which of these brands would you consider buying from?”
“Next time you buy from the following brands, which are you mostly likely to buy from?”
Whatever marketing challenges you’re facing, Agital makes a profound impact that reverberates across your business.
Advancement through holistic marketing support and strategy.
