Guides-and-resources-type: Parent – Gated

Our paid search guide explores key differences between Google Ads & Microsoft Ads. Maximize paid search across platforms to grow your brand.

Grow your business from setup to success with this TikTok Shop guide. Use proven tips for social selling from experienced TikTok partners.

Discover how functional marketing balances your short-term performance with your long-term business goals. Get your guide now.

Use innovative KPIs that show the real impact of marketing to help streamline efforts, calculate growth targets, & plan your media mix.

Gain insights on linking creative strategy with business goals through a data-driven approach to creativity with our guide.

Boost student application in higher education with UX insights from Purdue University’s customer journey mapping.

Download this guide for an intro to CDPs, their mechanics of operation, and their role in shaping future marketing strategies.

Learn what it takes to build engaging, authentic connections with your audience through real-time, impactful interactions.