In a world where marketers are drowning in data, CDPs (Customer Data Platforms) emerge as the vessels by which to successfully navigate the waters. CDPs are not merely tools for personalization but catalysts for an entirely new marketing paradigm, one based around a profoundly deep understanding of customer behavior through data collection and synthesis.
In this guide, you’ll learn how to break down data siloes, harness digital interactions for insights, and foster long-term connections that resonate with customers.
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VP of Client Development at Agital
Alexa is VP of Client Development at Agital, where she is responsible for developing comprehensive integrated marketing strategies for clients. Her experience in integrated marketing spans over a decade and across hundreds of incredible clients. With expertise spanning all aspects of client service and work delivery, she excels in nurturing growth-focused partnerships and achieving award-winning results.
President at Agital
Scott is a divisional President and strategy lead at Agital. Scott brings Agital clients a wealth of experience spanning over two decades and more than 1,000 clients in his career. Formerly he co-founded and lead Highnoon, which became part of the Agital platform and took on the Agital name in 2024.
