How Universities Can Boost Application Rates Through CX Principles 

Colleges and universities are facing a ubiquitous challenge as broad social trends have meant fewer students are applying to institutions for both undergraduate and graduate degrees. With a drop in demand, schools need to differentiate themselves to remain competitive by creating customer-centric processes and interfaces.

This white paper explores the research and customer journey mapping we did with Purdue University, guiding you through our process and the impressive results it can yield.

Download the white paper to learn: 

• How to use the power of consumer knowledge and psychology to boost application engagement and completion rates. 
• What students expect from an application process, and what they need to choose to enroll. 
• How to align teams within a higher education institution so that marketing and operational efforts support one another effectively.