Transform your audience from passive spectators to key players in your brand’s multiverse through the power of participatory marketing. It’s no future-focused buzzword—it’s a branding strategy that’s been around since Walt Disney opened his first theme park, and it’s now being democratized by digital + AI tools for brands of all sizes.
In this guide, you’ll learn about the history and value of connecting consumer engagement with brand evolution, as well as how to start generating real-time, impactful interactions that turn each customer into the hero of your brand’s narrative.
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VP of Client Development at Agital
Alexa is VP of Client Development at Agital, where she is responsible for developing comprehensive integrated marketing strategies for clients. Her experience in integrated marketing spans over a decade and across hundreds of incredible clients. With expertise spanning all aspects of client service and work delivery, she excels in nurturing growth-focused partnerships and achieving award-winning results.
President at Agital
Scott is a divisional President and strategy lead at Agital. Scott brings Agital clients a wealth of experience spanning over two decades and more than 1,000 clients in his career. Formerly he co-founded and lead Highnoon, which became part of the Agital platform and took on the Agital name in 2024.
