gross revenue increase YoY from 2022 to 2023.
gross revenue increase projected in 2024.
increase in TikTok Shop revenue in 2 months.
The O2Trainer is an inspiratory muscle trainer that helps asthma sufferers, athletes, vocalists, deep-sea divers, and beyond improve their lung capacity. The product is designed to strengthen the lungs by controlling users’ air intake, with the ability to increase users’ oxygen intake up to 5×.
UFC Hall of Famer and mixed martial arts (MMA) champion Bas Rutten first had the idea for O2Trainer when he was 14 years old and suffering from severe asthma. Fast forward to today, and the O2Trainer has become a huge hit among asthma sufferers and non-sufferers alike, featured on several popular podcasts like The Joe Rogan Experience.
Health & Fitness
USA
Social Media, Paid Ads (TikTok Ads), Content, Video
Prior to working with Agital, O2Trainer was primarily running awareness campaigns and leaning on podcast videos for content distribution and brand awareness. They enlisted Agital to help them tackle conversion optimization and several other challenges:
“We knew how important content was to succeed on TikTok. With Agital’s support, we learned how specific metric details could provide great insights, and we used them to collaborate on new strategies
to get great results.”
Bas Rutten
Owner, O2Trainer
Before bringing in Agital, O2Trainer experienced some difficulty driving traffic to their site with TikTok Ads, mostly due to a lack of content quantity and strategy. To maximize resources, the Agital team leveraged existing podcast footage to create captivating video content targeting the engaged podcast audience.
As the product was mentioned on podcasts Bas was featured on, those videos and hosts seeded the converting audience, which we leveraged to find other similar interest groups and social proof. We utilized targeted ads to increase both sales and community activation, tapping into the podcast communities.
Our understanding of TikTok’s algorithm played to our advantage, knowing that a good audience paired with the right content and information would lead to bigger opportunities to scale.
“TikTok has always been a platform we were not familiar with, but knew there was opportunity to grow there… When we partnered with Agital, the team supported us on content distribution and managed our TikTok profile. We saw a 25% increase in 2023 and are hoping to have an even bigger year in 2024.”
Bas Rutten
Owner, O2Trainer
After starting with a low quantity of content and activity on O2Trainer’s TikTok account, we saw a slower start to their community activation, producing .05% of their standard website revenue in the first month. The Agital team was eager to support momentum in those areas.
Going into month two, we saw considerable progress toward our objectives, gaining an increase of 11,000% and hitting $5k+ in revenue. At 60 days after launch, we had reached an overall increase of 165,000%, hitting an outstanding $75k+ in revenue for November.
Our content and audience targeting strategies activated and introduced over 3,000 users to O2Trainer’s brand and product, breaking their monthly records. With over a quarter million new visitors to the O2Trainer TikTok Shop in Q4 2023, we have seen a residual increase in consistent attention to the account and profile.
We project their yearly gross revenue to increase by an additional 150-200% in 2024.
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