Increase in click rate with SMS marketing (compared to email marketing)
Increase of SMS sign-ups
Place-order rate from first SMS touchpoint
By incorporating SMS into their marketing strategy, this fitness brand forged a new trail for their sales.
Health & Wellness
Email and SMS Marketing, Content Marketing, SEO, Social Media, Amazon & Store Resellers
FlipBelt, a health and wellness retailer, wanted to add SMS campaigns to their marketing strategy with the goal of connecting with customers via smart phones to increase sales. Agital got to work building a subscriber list from scratch and the client saw their first SMS automation sale within two months.
“The (Agital) team encouraged us to incorporate SMS marketing into our sales funnel and thanks to their expertise, we have tangible results that prove the value SMS can bring to increase our sales.”
This health and wellness retailer wanted to add SMS campaigns to their marketing strategy with the goal of connecting with customers via smart phones to increase sales. Agital got to work building a subscriber list from scratch and the client saw their first SMS automation sale within two months.
An SMS campaign needs SMS recipients, so in February 2022, the Agital team began by working with the client to set a goal to note the number of SMS subscribers desired before launching a campaign.
To create this subscriber list, the team developed sign up forms with various targeting methods and set the targeting parameters to align with where each user was in their customer journey. Through Agital’s partnership with Klaviyo, the team was able to identify site visitors who were already subscribed to email marketing and target them with specific messaging to sign up for SMS.
With an established SMS subscriber list, the client was able to roll out their first SMS campaign. The creative and messaging was positioned in a way that utilized automation to reach the subscriber at varying points of the sales funnel.
The segmentation of messaging throughout the user’s sales journey was broken into a welcome series at the top of the funnel, browse abandonment and abandoned cart in the middle, and post-purchase at the end.
Within ten months of launching the SMS system, this brand saw a 10.7% submission rate of sign up forms from Klaviyo, which generated SMS leads. Once the SMS campaigns were up and running, the client saw an increased click rate of 23.4% (when compared to email marketing) at the first SMS touch point and 7.9% of sales produced from SMS.
The SMS strategy constructed by Agital resulted in increased click and place order rates for the client. The SMS signup rate achived by the client aligns with the industry benchmarked rate and carries a positive trajectory of subscribers month-to-month. This concludes that the client’s customers are interested in SMS marketing touch points and the design, messaging, and incentives have resonated with the user.
“We are grateful for the work (Agital) has done to set up a SMS subscriber list for us, so that we can now run campaigns to an engaged and established audience.”
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