in Q2 2024, with over 245k units sold.
in affiliate GMV in Q2 2024.
live shopping GMV for a new product launch.
new buyers month-over-month (and holding).
ROAS for the first 90 days after launch.
EZ Bombs, the #1 food and beverage brand on TikTok Shop, has created a culinary revolution by merging a strong passion for authentic flavors with easy cooking. Born from the love of traditional Mexican dishes and the desire to simplify the cooking process, EZ Bombs reimagined seasoning with their Birria Bombs—each bomb is a blend of handpicked spices, capturing the essence of Mexico’s rich culinary heritage.
Agital provided EZ Bombs with a holistic, omni-channel strategy, complete with email and SMS campaigns, as well as social media services, including Meta Advertising and TikTok Shop Ad optimizations that sparked significant growth.
Food & Beverage
USA
Paid Social (TikTok Shop & Meta Ads), Email, SMS, Affiliate Management
Prior to working with Agital, EZ Bombs was already a huge hit—consistently selling out thousands of units in a matter of minutes! Due to the extreme popularity of the product, the EZ Bombs team soon found themselves struggling to meet such high demand, which began to limit their sales potential and ad performance. Enter Agital.
Agital’s challenge was to help resolve the logistical issues with strategic support and to help put EZ Bombs on the best path to rapid growth using a holistic marketing strategy.
Our agency objectives were to:
“Working with Agital made a huge and immediate impact on our growth. We never imagined EZ Bombs would be the #1 food and beverage brand on TikTok Shop, but here we are… Agital helped us break the TikTok Shop product launch record!”
Brandon Castaneda
Founder, EZ Bombs
Our team worked with EZ Bombs to enrich their advertising segmentation, driving new traffic and retargeting existing customers to increase sales, long-term conversions, and customer lifetime value (CLV).
Successful ads are often led by optimal organic performance, so our strategies, suggestions, and implementations focused on a creative process to improve EZ Bombs’ organic performance. We identified opportunities based on industry standards on TikTok Shop, focusing on direct interest targeting and optimizing top-performing creatives for each segment.
By fine-tuning EZ Bombs’ content distribution and simplifying their segmentation, we empowered them to sustain a healthy average order value, increase their CLV, and achieve incredible growth!
“By simplifying our segmentation and improving our content, Agital helped us increase our marketing ROI, average order value, and customer lifetime value. We maintained 30x ROAS for the first 90 days of the partnership!”
Brandon Castaneda
Founder, EZ Bombs
Our approach paid off quickly, scaling EZ Bombs’ TikTok Shop performance from a 3x return on ad spend (ROAS) to a 30x ROAS during the first 90 days of our partnership! We have been able to sustain an average ROAS above 10x ever since.
See below for some examples of the creatives Agital helped EZ Bombs optimize and the results they drove within the first 30 days.
Whatever marketing challenges you’re facing, Agital makes a profound impact that reverberates across your business.
Advancement through holistic marketing support and strategy.
