You know what they say, “Good things come in fours.”
And if they don’t, they should! Because on the heels of Agital’s acquisition of EK Creative, Agital’s private equity partner, Trinity Hunt, announced the acquisition of digital marketing leader REQ. REQ joins Exclusive Concepts, Highnoon, and EK Creative on their mission to create a new type of digital marketing agency – one that offers a holistic, insights-driven approach to achieving their clients’ goals and advancing the marketing landscape.
REQ was founded in 2008 and over the last 15+ years, it’s offered its clients a rich mix of brand management, digital marketing, and public relations services that help them build resilient, success-driven brands. REQ has delivered effective marketing and communications solutions to an extensive list of large, enterprise clients, including household names like eBay, Rip Curl, PayPal, Intel, Disney, Mastercard, Amazon, Sweetgreen, MGM Resorts, Bayer, StubHub, and many more.
Below is a stand-out Super Bowl commercial from recent years that the REQ team concepted, scripted, and produced on behalf of their technology client CSRA Inc.:
In recognition of the excellent work they deliver and the outstanding environment they create for their employees, the REQ team has received a variety of high-profile industry honors including recognition as DesignRush’s top branding agencies, AdWeek’s 100 Fastest Growing Companies, Inc Magazine’s Best Workplaces, and many more. REQ has over 120 employees across four offices in the United States, located in Washington DC, New York City, Las Vegas, and San Diego.
Arguably the most important factor for the successful union and integration of two (or four!) companies, is a shared foundation – values, vision, and mission. For us at Exclusive, REQ is the real deal. They have a people-centric culture, a laser focus on client success, and a dedication to fostering lasting connections with their clients. Their leadership team embodies the expertise, innovation, and agility that are foundational for the unified company we’re building. All of this makes REQ a perfect fit.
The most impressive thing about REQ is not their amazing client list, but their off-the-chart client retention rate. With every interaction, they show their dedication to advancing their clients’ goals and making a true impact on their businesses. That’s the crux of the shared vision that brings Exclusive, Highnoon, EK Creative, and now REQ together. To boot, REQ’s five office locations across the United States help our growing integrated agency expand its national footprint and seamlessly support clients in any time zone.
It’s safe to say that the future is bright for the best-of-breed impact agency that EXCLUSIVE, Highnoon, REQ, and EK Creative are building together. But as the saying goes, you can’t rush perfection. In the short term, REQ will continue to operate independently and retain its brand. While we’re looking forward to enhancing our existing services and offering new, award-winning ones like Reputation Management, PR, and Consulting, we will continue to be methodical about the way we bring all of these organizations together.
But to give you a taste of what’s to come, when REQ brought their unparalleled PR and content strategy chops to GCOM, they increased media coverage for the brand by more than 100% and increased high-value content by 133% while also securing valuable media coverage and winning multiple awards on behalf of GCOM. This type of goal-driven, client-centric solutions are at the core of the integrated marketing agency that EXCLUSIVE, Highnoon, REQ, and EK Creative are building together.
We can’t wait for what’s to come!