Email is still one of the highest-performing marketing channels out there—and it’s already built into your Shopify plan. You don’t need a new tool or extra budget to make it work. You just need a strategy that gets results.
The challenge? Most brands either never set up automated flows, or they send the same tired emails that get ignored. Between low open rates, high cart abandonment, and welcome emails that barely introduce your brand, it’s easy to feel like email isn’t pulling its weight.
But the numbers tell a different story. Email marketing drives an average of $36 for every $1 spent, and automated emails alone bring in over 3x more revenue than manual ones. When done right, this channel doesn’t just recover lost sales—it builds relationships that convert one-time shoppers into repeat buyers.
This guide gives you the exact shopify email templates to make that happen—starting with the flows every Shopify brand needs: abandoned cart, win-back, and welcome. Whether you’re starting from zero or cleaning up a clunky setup, these plug-and-play frameworks will help you create emails that actually convert.
For a lot of Shopify store owners, email marketing feels like one more thing on an already overloaded plate. Whether you’re running lean or just starting to DIY your marketing, it’s easy to overthink the copy, the timing, or even where to begin.
That’s exactly why Shopify email templates work so well.
They give you a starting point that’s already built around what works—tested language, strategic structure, and calls to action that drive clicks. Instead of guessing at how to recover a cart or welcome a new customer, you’re filling in the blanks on a format that’s already been optimized for results.
And the best part? You don’t lose your brand voice. These templates are meant to be personalized. A few quick edits—like swapping in your product names, adjusting tone, or adding a special offer—are all it takes to make the message feel like yours.
When time is tight and pressure’s high, a strong template doesn’t just save you hours, it sets you up for higher open rates, more conversions, and a system you can actually stick to. With that being said, let’s get onto the templates!
Cart abandonment is inevitable—but it doesn’t have to mean lost revenue. With the right email sequence, you can recover a surprising number of those missed checkouts. In fact, sending three abandoned cart emails instead of just one results in 69% more recovered orders.
That kind of return doesn’t require a massive marketing team or a custom-coded solution. A strong Shopify abandoned cart email template does the heavy lifting for you—so all you have to do is tweak the timing, plug in your products, and hit send.
Using Shopify automated emails, you can set this up once and have it run in the background, recovering revenue around the clock.
Timing matters more than most brands realize. Your first email should go out within one hour of abandonment—that’s the sweet spot when interest is still high and distractions haven’t taken over. Follow up the next day with a reminder, and send a final message 48–72 hours later to close the loop.
This three-email flow balances urgency without being annoying—and it’s easy to automate directly within your Shopify dashboard or tools like Klaviyo.
Subject lines are what get your email opened. Keep them short, conversational, and curiosity-driven. A few to test:
Want even better results? Try adding emojis or personalizing with the shopper’s first name or product type. Here’s how emojis impact open rates →
Template 1: The Gentle Nudge
Subject line: Still deciding?
Headline: Your cart’s still here
Body:
Hey [First Name],
We noticed you left a few things behind. No pressure, we know life gets busy! Just a quick reminder that your cart is still waiting, and it’s only a click away if you’re ready to come back to it.
Your picks haven’t gone anywhere (yet), but some of our bestsellers move fast—so if you’ve got your eye on something, now’s the time to grab it.
Questions? Need help with sizing or shipping? Just reply to this email—we’re here for you.
Product block: Images + prices of cart items
CTA button: Return to cart
Optional bonus: None. Keep it light and no pressure
Template 2: The Social Proof Play
Subject line: Don’t just take our word for it
Headline: These picks are customer favorites
Body:
Hey [First Name],
You’re not the only one who loved what you picked—these items are some of our most talked-about products.
Here’s what other customers had to say:
★ ★ ★ ★ ★ “Exactly what I was looking for. The quality is amazing!”
★ ★ ★ ★ ★ “So glad I bought this—super fast shipping, too.”
If you’re still on the fence, take another look. The best stuff doesn’t stay in carts for long!
Product block: Cart items + 1 review or star rating per product
CTA button: Complete your order
Optional bonus: Highlight best-seller badge or limited inventory
Template 3: The Incentive Push
Subject line: Take 10% off—just for today
Headline: Your cart, with a bonus
Body:
Hey [First Name],
Still thinking it over? We wanted to make your decision a little easier.
Use code TAKE10 at checkout and get 10% off your entire cart—but only for the next 24 hours.
We’ve saved your picks, and this exclusive offer is our way of saying thanks for stopping by. But don’t wait too long—your discount (and your cart) will expire soon.
Product block: Cart items
CTA button: Get 10% Off Now
Optional bonus: Limited-time discount or free shipping
Template 4: The Brand-First Reminder
Subject line: You’ve got great taste
Headline: You’re this close to something great
Body:
Hey [First Name],
We built this brand for people who value quality, purpose, and a little bit of personality—just like you.
The items in your cart were carefully selected, and we’d love to see them in your hands. From the packaging to the final product, we’re here to make sure you love what you ordered.
If you have questions before checking out, hit reply. We’re real humans and happy to help.
Product block: Cart items
CTA button: Shop Now
Optional bonus: Link to your brand story, FAQ, or customer service chat
Just because a customer hasn’t purchased in a while doesn’t mean they’re gone for good. In fact, your existing list is one of the most valuable assets you have—it’s cheaper to re-engage a past customer than it is to acquire a new one.
But here’s the key: you can’t wait forever, and you can’t rely on generic “we miss you” emails. The most effective Shopify email templates for win-backs feel personal, timely, and offer a clear reason to come back.
Using Shopify automated emails, you can set up this reactivation sequence to run in the background—so every dormant customer gets a tailored reminder, right when they need it.
The sweet spot for a win-back campaign is usually 30 to 90 days after a customer’s last purchase, depending on your typical buying cycle. If your products are consumable or seasonal, lean closer to 30 days. For apparel, home goods, or larger-ticket items, 60–90 days may make more sense.
The important thing is to reach out before they forget your brand altogether—while you still have some relevance and data to personalize the message.
Getting someone to open after months of silence takes a different kind of approach. You’re not just selling—you’re reconnecting. These subject lines use curiosity, gratitude, or a light incentive to pull them back in:
Want to test multiple angles? Try running a subject line A/B test with these email ROI tips to find your highest-performing hook.
Template 1: The Friendly Reminder
Subject line: Still here when you’re ready
Headline: We’ve missed you
Body copy:
Hey [First Name],
It’s been a minute since we last saw you—and we just wanted to check in.
No big campaign. No pressure. Just a little note to say we’re still here, and your favorite products are, too.
If you’ve been thinking about placing another order or trying something new, now’s the perfect time. We’ve got some fresh arrivals we think you’ll love.
Take a look when you’re ready. We’d be happy to have you back.
CTA: Browse New Arrivals
Template 2: The Incentive Nudge
Subject line: You’ve got $10 waiting
Headline: Come back & save on your next order
Body copy:
Hey [First Name],
We noticed you haven’t shopped with us in a while—so we’ve saved you something special.
Use code COMEBACK10 at checkout and take $10 off your next order. No catch. Just a thank-you for being part of our community.
Your past orders told us you’ve got great taste—and we’d love to help you find your next favorite thing. But don’t wait—this offer expires in 48 hours.
CTA: Claim Your $10
Template 3: The Brand-First Reconnect
Subject line: Is this goodbye?
Headline: Let’s pick up where we left off
Body copy:
Hey [First Name],
We get it—life gets busy, inboxes get crowded, and sometimes you forget where you found that product you loved.
So here’s your reminder: we’re still here, still creating quality products, and still supporting customers like you who care about [insert brand value, e.g., sustainable ingredients, thoughtful design, small-batch craftsmanship].
Whether you’ve been meaning to reorder or just want to see what’s new, we’d love to welcome you back.
Need help? Have a question? Just reply—we’re real humans and always happy to help.
CTA: Take Another Look
The first email a customer gets from your brand sets the tone for everything that comes after. A strong Shopify welcome email isn’t just a thank-you—it’s your chance to build trust, explain your value, and guide the customer toward their first (or next) purchase.
And one email isn’t enough.
According to research from Omnisend, welcome email series generate 90% more orders than a single welcome email—and brands that use a series of 3 or more messages see the highest engagement and conversion rates.
That’s why we recommend building a short, automated welcome flow using Shopify email templates—ideally at least 3-4 emails long—to introduce your brand, reinforce what makes you different, and offer something valuable right out of the gate.
Your first welcome email should go out immediately after signup or first purchase. Timing matters here—this is when interest is highest, so don’t leave them waiting.
Here’s what every welcome email should include:
The tone should reflect your brand personality: warm, clear, and confident.
Here are a few high-performing subject lines to test in your Shopify welcome email series:
Need inspiration? Here’s how to A/B test your email subject lines for better ROI →
Below is a ready-to-use 4-email welcome flow designed for Shopify stores. You can set this up as an automated sequence with Shopify Email or Klaviyo in under an hour:
Email 1: Immediate Welcome + First Offer
Subject line: You’re in—here’s 10% off to get started
Headline: Welcome to [Brand Name]
Body copy:
Hey [First Name],
We’re so glad you’re here. Whether you found us through a friend, social post, or just a good old-fashioned Google search—welcome.
At [Brand], we believe [insert brand value—e.g., skincare should be simple, quality shouldn’t break the bank, small details matter]. You’ll get first access to new drops, exclusive offers, and helpful tips from our team.
To kick things off, here’s 10% off your first order—just use code WELCOME10 at checkout.
CTA: Shop Now
Email 2: Brand Story + Social Proof
Subject line: Why we do what we do
Headline: A brand built for people like you
Body copy:
Hi [First Name],
We wanted to take a second email (no, not in a clingy way) to tell you a bit more about why we started [Brand].
It began with a simple question: [Insert real origin story or founding insight—e.g., Why are affordable basics always poorly made?].
Since then, thousands of customers have joined us in creating something better—[insert proof point, like “15,000+ five-star reviews” or “products featured in XYZ publication”].
We’re not here to take up space in your inbox. Just to make sure you know what we’re all about.
CTA: Explore Our Story
Email 3: First Purchase Nudge
Subject line: Ready to try us out?
Headline: Your discount’s still waiting
Body copy:
Hey [First Name],
No rush—but your 10% off code is still active. And if you’ve been eyeing something, this is your sign.
Here are a few of our most-loved picks to get you started:
[Insert product block or top-sellers]
Still have questions? Just reply—we’re here to help.
CTA: Use My Discount
Email 4: Curated Favorites + Personal Touch
Subject line: Our top picks—just for you
Headline: Still thinking it over? Start here
Body copy:
Hi [First Name],
We know choosing your first item isn’t always easy. So we’ve narrowed it down to what our customers love most—tried-and-true favorites that deliver every time.
Whether you’re looking for a gift, a go-to staple, or just something that feels like you, these bestsellers are a great place to start.
Oh, and don’t forget—your 10% welcome code (WELCOME10) still works at checkout.
[Insert product block featuring 3–4 top picks with images and short captions]
Questions? Hit reply. We’re real people & happy to help.
CTA: Shop Customer Favorites
The best Shopify email templates give you a proven foundation, but if you want real results, you need to make them feel personal. That doesn’t mean rewriting everything. It means adding details that reflect your brand, your products, and your customer.
Let’s take one of the abandoned cart email templates we shared earlier and show you exactly how to customize it.
Original Template: The Gentle Nudge
Subject line: Still deciding?
Headline: Your cart’s still here
Body copy:
Hey [First Name],
We noticed you left a few things behind. No pressure—we know life gets busy. Just a quick reminder that your cart is still waiting, and it’s only a click away if you’re ready to come back to it.
Your picks haven’t gone anywhere (yet), but some of our bestsellers move fast—so if you’ve got your eye on something, now’s the time to grab it.
Questions? Need help with sizing or shipping? Just reply to this email—we’re here for you.
CTA: Return to Cart
Customized Version: For a Patio Furniture Brand
Subject line: Still thinking about that patio upgrade?
Headline: Your cart’s ready for patio season
Body copy:
Hey [First Name],
We noticed you left a few things behind. Just a quick reminder that your outdoor setup—maybe that lounge chair for morning coffee or the dining set for weekend hosting—is still waiting in your cart. It’s only a click away if you’re ready to come back to it.
Your picks haven’t gone anywhere (yet), but some of our bestselling patio sets and loungers move fast—so if you’ve got your eye on something, now’s the time to grab it!
Questions? Need help with cushion colors, delivery options, or materials? Just reply to this email. We’re here to help you turn your backyard into the oasis you’ve been dreaming of.
CTA: Complete My Patio Order
This level of personalization takes less than 5 minutes—and turns a solid email into one that sells.
Most Shopify brands don’t struggle with email because they lack tools. They struggle because they don’t have time, structure, or a clear place to start. That’s where these Shopify email templates come in.
Whether you’re recovering abandoned carts, re-engaging past customers, or welcoming new ones, these templates are designed to help you launch smarter emails faster. No guesswork, no starting from scratch—just proven strategies that are easy to customize and even easier to automate.
Each template is built with performance in mind. With a few small edits, you can make them feel fully on-brand and start sending emails that actually convert. And as your store grows, these templates scale with you, keeping your automations running and your audience engaged.
