If you’re still wondering whether TikTok is worth the investment for your eCommerce brand in 2025, let’s just get this out of the way: the brands that win on TikTok today will be the ones dominating tomorrow’s shelves—both online and in retail.
We’ve seen it firsthand. Brands like EZ bombs and Prime Bites go from zero to selling out on TikTok Shop, then land in Costco or Walmart. This platform isn’t just for discovery anymore—it’s a full-funnel, closed-loop growth machine.
Let’s break down the strategies, ad types, and creative frameworks powering this shift, and how your brand can get ahead.
TikTok has evolved far beyond short-form entertainment.
That means you’re not just re-targeting the same people—you’re reaching brand new, highly engaged audiences. And they’re not just scrolling; they’re shopping.
“TikTok made me buy it” wasn’t a campaign—it was a movement driven by the community.
TikTok can compress the entire buyer journey—awareness, consideration, and conversion—into 30–45 seconds with the right creative. Here’s how:
🛍 Product Shopping Ads (PSA)
📹 Video Shopping Ads (VSA)
🔴 Live Shopping Ads (LSA)
Think of it like this: watching a TikTok video is walking past a store window. Live shopping is walking inside and having a conversation.
A common mistake: brands run affiliate campaigns AND website conversion ads—without aligning them.
If you’re investing in TikTok Shop but driving traffic to your website instead of using Shop Ads, you’re adding friction. The TikTok checkout flow is lightning-fast—use it to your advantage.
TikTok users want ads that feel like content. The best-performing campaigns use creator-led videos that are entertaining, native, and relatable.
TikTok even offers up to 10 pieces of subsidized creative per week through their content-at-scale program (when working with a managed partner like Agital). The sweet spot: 5–7 videos per campaign = significantly stronger results
61% of TikTok users are discovering new products and brands directly on the platform.
With Search Ads, you can target based on trending, high-intent keywords—and get in front of users when they’re actively looking for products like yours. Bonus: search creative has less fatigue than in-feed video.
Combine keyword targeting + platform-native video content = win.
Real Results: Brands Scaling on TikTok
✅ EZ Bombs
Massive scale via video shopping + GMV Max + Spark Ads.
→ 30X ROAS in the first 90 days.
✅ Good Ass Day
Launched on TikTok Shop, saw major lift with affiliate + creative velocity.
→ 10.22X ROAS.
✅ Willow Boutique
The second-ever TikTok Shop purchase in the U.S.—and still going strong.
→ 11.56X ROAS.
🔥 TikTok Shop & Live Shopping Growth
📈 Prime Bites
→ $100K+ in live shopping revenue in their first 30 days.
📈 Aroma Concepts
→ $156K in one live stream.
📈 O2Trainer
→ 5,000%+ growth in TikTok Shop revenue in just two months.
To see our latest TikTok work or get in touch, visit our TikTok partner page.
If you’re serious about growing in 2025, TikTok needs to be in your eCommerce strategy. The platform isn’t just about reach—it’s about results. With the right strategy, creative, and support, TikTok Shop can become your most profitable channel.
Curious how TikTok could work for your brand? Let’s talk.
