increase in views in the first 4 months after launch.
increase in CTR in the first 4 months after launch
revenue for a single live event
Bringing nostalgia and nutrition together, PrimeBites offers high-protein, low-sugar snacks that don’t compromise on flavor.Built on resilience and quality, the brand fuels your journey to a healthier indulgence.
Food & Beverage
USA
Paid Social (TikTok Shop)
Prime Bites is a premium protein snack brand redefining indulgence with high-protein, low-sugar alternatives to nostalgic treats. With over seven years in the industry, it has sold over 10 million protein brownies and 300,000+ boxes through TikTok alone. Baked in Miami, the brand ships across the U.S. and Canada, offering high-quality snacks made from Grade A collagen and whey protein.
Founded by CEO Caesar Bacarella, a first-generation Italian American and two-time world champion racer, Prime Bites embodies resilience and determination. From overcoming family struggles to building a successful brand, Caesar’s journey instilled the company’s relentless drive for excellence.
“If you’re looking for a team that truly understands social commerce and can deliver real, measurable growth, Agital is it.”
Bianca
Director of Marketing, Prime Bites
As a brand built on both health and nostalgia, PrimeBites sought to expand its reach and increase customer engagement through innovative digital marketing. The goal was to leverage TikTok Shop and livestream shopping to drive sales while fostering a community-driven experience that balances indulgence and nutrition. Additionally, the brand aimed to boost new customer acquisition while retaining its loyal customer base.
While Prime Bites had built an engaged audience, conversion remained a key challenge. Live shopping offered an opportunity to bridge the gap between brand enthusiasm and actual purchases, but early efforts showed that simply going live wasn’t enough—audiences needed stronger incentives to buy in the moment.
To drive higher conversion rates, we set clear revenue and engagement benchmarks:
The challenge was to create a compelling purchase journey—one that transformed passive viewers into active buyers while keeping the brand’s community-first ethos intact. By integrating strategic promotions, exclusive offers, and real-time audience interaction, we sought to establish live shopping as a powerful revenue driver.
When we started live streaming on October 2024, the community was already engaging and ordering. We ended the livestream with:
Our partnership withPrimeBites proved to be beneficial for both parties. While GMVis always top priority, we got to build more value into their community by exciting the ‘Brownie Besties’ to tune into our livestreams.
“When we first explored TikTok Shop Live, we knew it had potential but didn’t have the in-house resources or expertise to execute it properly. Agital took the reins and completely transformed our live selling strategy, turning it from a challenge into a massive growth driver for our brand.
Before partnering with Agital, live selling was an afterthought. Now, it accounts for nearly 16% of our total GMV, driving both brand awareness and direct sales. Their team streamlined everything—from strategy and execution to engagement and promotions—allowing us to focus on what we do best while maximizing results.
In just a few months, our average GMV per live session nearly doubled, engagement rates soared past 14%, and TikTok Lives became a key part of our revenue strategy. If you’re looking for a team that truly understands social commerce and can deliver real, measurable growth, Agital is it. We went from struggling to execute Lives to making it one of our biggest revenue drivers—and we couldn’t have done it without them.”
Bianca, Director of Marketing, Prime Bites
Whatever marketing challenges you’re facing, Agital makes a profound impact that reverberates across your business. Request your Growth Plan to meet with one-on-one with an expert.
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