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With all our expertise, we’ve got some insights and we like to share them.
Most marketing emails fail because they rely on outdated tactics: broad segmentation, weak creative, and forgotten automations. To drive real results, brands need to treat email as a performance channel—rooted in behavior, refreshed regularly, and integrated with other marketing efforts.
Marketing metrics weren’t built for today’s AI-first world. Legacy KPIs like ROAS and bounce rate don’t reflect real contribution to revenue—and CMOs are feeling the heat. With 74% saying ROI is harder to prove than it was two years ago, it’s time for smarter attribution, clearer visibility, and metrics that actually move the business forward.