Google recently announced the planned sunset of Google Optimize, its proprietary A/B testing platform. The end of Optimize, which has been set for September 30, 2023, will have a major impact on many websites that rely on the platform.
Although Google’s initial communication suggested that there would eventually be A/B testing functionality available in Google Analytics 4 (GA4), it has since revealed that it will not be offering a native A/B testing solution. Instead, GA4 will only be able to integrate with other third-party testing tools for reporting and data analysis purposes.
We’ve highlighted five Google Optimize alternatives and will discuss their implementation, privacy, integration, and cost. This article will guide you through these considerations to help you with the selection process for your company’s next A/B testing platform.
VWO is a cloud-based A/B testing platform that offers A/B, multi-variate, split-URL, multi-device, and multi-page testing capabilities with a point-and-click visual editor and a suite of conversion optimization tools. It also has behavior analytics tools like heatmap, session recording, funnel analysis, and on-page surveys.
With its Google Analytics integration, VWO is a great option for companies that are looking for a platform that is easy to use and integrates seamlessly with their existing analytics setup.
Optimizely is an enterprise digital experience platform that provides A/B testing, targeting, and personalization capabilities through its Web Experimentation product. The platform supports app testing through open-source SDKs for Swift, Objective-C, and Java that are compatible with Android and iPhone. With its full stack and add-on options, Optimizely offers server-side testing and an AI recommendations generator, although it lacks heat mapping and user recording functionalities.
Adobe Target is an AI-powered, rule-based testing and targeting tool that offers A/B, multi-armed bandit, and multivariate testing. The platform provides both app and server-side testing capabilities and boasts advanced targeting activities with AI-driven Auto-Allocate, Auto-Target, and Automated Personalization features. Its Recommendations engine serves personalized content like articles, products, offers, or videos based on users’ previous activity, preferences, or other criteria.
AB Tasty is an alternative to Google Optimize that is designed to help website owners and marketers improve the customer experience on their websites. It offers a range of A/B testing, personalization, and optimization tools that are easy to use and provide actionable insights into customer behavior.
SiteSpect is a comprehensive optimization platform that offers A/B testing, personalization, and conversion rate optimization tools. It is designed for enterprise-level websites and businesses, providing advanced features and functionality to help improve the customer experience.
With the sunset of Google Optimize on the horizon, now is the time to start considering alternative A/B testing platforms. Whether you prioritize privacy, ease of use, or integrations with other tools, one of these five platforms will likely meet your needs.
Here is a quick recap of each:
Choose the platform that best fits your organization’s specific needs and ensures a smooth transition from Google Optimize. It’s important to note that each of these tools has its own unique strengths and weaknesses: The best choice will depend on specific use cases and individual requirements. With these alternatives, you can continue to optimize your site and deliver better digital experiences to your users.
P.S. Please note that VWO is Agital’s preferred A/B testing partner.