According to Klaviyo, a leading SMS platform, 85% of customers prefer to communicate with their favorite brands via text. With people checking their phones more than 60 times per day, expanding your marketing to include SMS is an easy decision. However, there are some restrictions on SMS. That said, we compiled a list of tips to kickstart your SMS marketing program.
Before you invest in SMS as a marketing channel, check that your company and the corresponding messaging will not conflict with the SHAFT compliance. This means that your messaging cannot contain anything around sex, hate, alcohol, firearms, or tobacco. This is specifically monitored and enforced by CTIA (Cellular Telecommunications and Internet Association) and mobile carriers. All SMS platforms must abide by this and will not allow you to send messages that contain SHAFT content.
SMS should complement, not replace, your email marketing strategy. It is meant to be focused, timely messaging to your customers. You will want to layer it in to complement your overall marketing strategy. Not sure how?