Leading Maternity Retailer Grew 45% While Lowering CPA | Agital
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ON-DEMAND WEBINAR

How a Leading Maternity Retailer Grew 45% While Lowering Cost Per Acquisition

Maternity retailer Solly Baby was looking to scale their acquisition efforts by efficiently acquiring new customers across paid and organic media. Discover how they saw substantial growth while lowering cost per acquisition with a holistic approach, including paid social, paid search, product ads, SEO, influencer marketing, and affiliate efforts.  

You will learn: 

  • How to amplify growth for your ecommerce brand at a reduced cost by using a robust digital marketing strategy with a smart media mix.
  • Methods for crushing your KPIs, like increasing revenue by more than 46% YoY while maintaining a consistent customer lifetime value (CLTV), like Solly Baby.  
  • SEO techniques for climbing an average of 2+ search rankings across all keywords, generating 4× your clicks, and snagging 6× your impressions YoY.

Watch On-Demand

Speakers

  • Nicole Newhouse

    Chief Executive Officer|Solly Baby

    View Nicole Newhouse’s bio

    Nicole Newhouse

    Chief Executive Officer|Solly Baby

    Nicole Newhouse is the CEO of Solly Baby, a global baby brand, offering an assortment of eco-friendly wraps, baby essentials (sleepers, swaddles and more). A strategic leader, Nicole has almost 20 years of experience building some of the most iconic brands in health and wellness (Honest Beauty, Target, Crossfit etc.) Taking over at the helm of Solly Baby from founder Elle Rowley is a full circle moment for Nicole. As a new mom, the Solly Baby wrap was a saving grace with her daughter, Ella, as it brought comfort, connection and confidence to the journey of parenthood. While she’s held many titles, the one she’s most proud of is “mom” and it’s her dream to be able to spend her days supporting mamas & families.

  • Meghan Ouellette

    Managing Partner|Agital

    View Meghan Ouellette’s bio

    Meghan Ouellette

    Managing Partner|Agital

    In her 5+ years at Agital, Meghan has been developing innovative digital marketing strategies that drive client growth. From leading a team responsible for all client deliverables to directly supporting some of Agital’s largest clients, Meghan’s efforts have consistently resulted in remarkable growth for the brands she manages. Meghan is proud to help clients navigate the dynamic world of digital marketing while always focusing on underlying performance.

  • Nik Rajpal

    VP of Strategy|Agital

    View Nik Rajpal’s bio

    Nik Rajpal

    VP of Strategy|Agital

    Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, sharing insights and innovations with tens of thousands of viewers through his comprehensive webinar series. After managing SEO for the world’s largest poker site, Nik joined Agital to launch its paid and organic departments in 2008, growing the team from under 10 employees to hundreds, helping land Agital on the INC 5000 during his first year at Agital – and over 10 times since. Today, Agital manages over $250MM in ad spend and executes marketing for clients across 15 different channels. It serves household brands like HP and emerging retailers like Solly Baby and DK Hardware – and has won numerous agency of the year awards from powerhouses like Microsoft Ads, Yotpo, and BigCommerce.

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