SEO for the C-Suite: How to Get SEO Buy-In From Your Leadership Team
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ON-DEMAND WEBINAR

SEO for the C-Suite: How to Get SEO Buy-In From Your Leadership Team

Last year, 80% of CMOs planned to increase their SEO budgets. Easier said than done. When it comes to justifying SEO investments, CMOs frequently struggle to find measurements that are meaningful to their entire C-suite.

Join 4× US Search Award winner for “Agency of the Year” Go Fish Digital and its parent company, Agital, to review four groundbreaking SEO measurement approaches that continue to foretell SERP domination in 2024.

Watch on-demand to learn how:

  • CEOs think about search.
  • Market share metrics tether to market fluctuations.
  • Relevance Differential uncovers pages that need SEO love.
  • Marketing efficiency ratio values SEO’s impact on paid effort.
  • To use different methods of forecasting SEO for senior leaders.

WATCH ON DEMAND

Speakers

  • Chris Long

    VP of Marketing|Go Fish Digital, an Agital Company

    View Chris Long’s bio

    Chris Long

    VP of Marketing|Go Fish Digital, an Agital Company

    Chris Long is the VP of Marketing at Go Fish Digital. Chris works with unique problems and advanced search situations to help his clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology. Chris is a contributor for Moz, Search Engine Land, and The Next Web. He is also a speaker at industry conferences such as SMX East and the State Of Search. You can connect with him on Twitter and LinkedIn.

  • Nik Rajpal

    VP of Strategy|Agital

    View Nik Rajpal’s bio

    Nik Rajpal

    VP of Strategy|Agital

    Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, sharing insights and innovations with tens of thousands of viewers through his comprehensive webinar series. After managing SEO for the world’s largest poker site, Nik joined Agital to launch its paid and organic departments in 2008, growing the team from under 10 employees to hundreds, helping land Agital on the INC 5000 during his first year at Agital – and over 10 times since. Today, Agital manages over $250MM in ad spend and executes marketing for clients across 15 different channels. It serves household brands like HP and emerging retailers like Solly Baby and DK Hardware – and has won numerous agency of the year awards from powerhouses like Microsoft Ads, Yotpo, and BigCommerce.

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