Rising Ad Costs? Smarter eCommerce Strategies to Stay Profitable | Agital
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Rising Ad Costs?

Smarter eCommerce Strategies to Stay Profitable

Your webinar takeaways:

  • Why CPMs are rising in 2025 & how to prepare.
  • Cut costs using TikTok Shop, YouTube Shorts & Meta.
  • Optimize ad budgets without sacrificing growth.
  • Recognize key moments to pivot & protect revenue.
  • Pinpoint rising CPCs—competition, bid strategy, or algorithm changes.





Ad Spend Is Rising

CPM (Cost Per Mille) prices have surged by 2% to 10% since 2021, making it more expensive to achieve the same visibility. If your ad budget isn’t working as hard as it used to, you’re not alone. Learn how to cut costs without sacrificing growth in our upcoming live webinar.

Ethan Kramer

Managing Partner & Social Media Practice Leader | Agital

Ethan Kramer is a seasoned entrepreneur and the founder of EK Creative (now Agital), a trailblazing social commerce and digital marketing agency, a certified CommentSold Partner, and one of the first TikTok Shop Partners in the US. Ethan and his team have helped clients generate over $1,000,000 in GMV (gross merchandise volume) on TikTok Shop—in under 28 days—solidifying our leadership status in leveraging emerging platforms for ecommerce success.

Meghan Houston

Managing Partner | Agital

Meghan Houston, Managing Partner at Agital, is a powerhouse in digital marketing, with over six years of expertise driving transformative growth for top brands including Olaplex, Zappos, EY, Jelly Belly, and more. Known for her strategic vision and hands-on leadership, Meghan excels at turning complex challenges into measurable successes, helping clients thrive in today’s ever-evolving digital landscape 

Melissa Knowlton

Senior Director of Paid Media Paid Search

Melissa has been with Agital for over 4 years, where she manages clients’ holistic PPC strategies (search, display, video, and discovery campaigns) on Google Ads and Microsoft Ads, and oversees a team of specialists and managers who support clients across industries. Melissa holds a degree in Marketing from Champlain College.