Outsmart the Inbox: Why 80% of Ecommerce Emails Fail and How to Fix It | Agital
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AGITAL & GO FISH PRESENT

Outsmart the Inbox:

Why 80% of Ecommerce Emails Fail and How to Fix It

LIVE WEBINAR WITH

WEDNESDAY, May 21 at 2 PM ET

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Your webinar takeaways:

  • Navigate ISP changes that impact your deliverability.
  • Segment smarter to boost clicks and conversions.
  • Improve mobile design for better engagement.
  • Avoid common mistakes that kill email ROI.
  • Use automation to drive hands-free sales (welcome flows = 320% more revenue).
  • Sur La Table

267%

higher CTRs when emails are segmented.

1 in 6

emails never reach the users inbox.

320%

more revenue comes from welcome sequences.

$36–$40

is the average ROI per $1 spent on email.

Hands-Free Revenue Starts Here

Automated emails, like welcome flows, can generate up to 320% more revenue than standard campaigns—yet many eCommerce brands still underuse them. In this live session with Yotpo, we’ll show you how automation fits into a smarter email strategy that improves both deliverability and performance.

Meaghan Langston

Director of Email Marketing | Go Fish Digital, an Agital Company

As Director of Email Marketing, Meaghan Langston leads a results-driven team supporting nearly 40 clients and generating millions in monthly attributed revenue. With 45 years of combined experience, her team partners with both emerging and nationally recognized brands—like Na Hoku, Sunmed, and Auto Geek—to deliver data-driven email strategies that boost engagement, retention, and growth. Meaghan is passionate about building strong client relationships and crafting high-impact lifecycle campaigns.

Lauren Del Vecchio

Email and SMS Deliverability Ops Lead​ | Yotpo

Lauren Del Vecchio is the Email and SMS Deliverability Operations Lead at Yotpo, bringing over a decade of experience optimizing email performance. With past roles at HubSpot and Klaviyo, she specializes in solving complex sending issues and strengthening email infrastructure. Lauren partners with brands to improve inbox placement, protect sender reputation, and ensure messages reach the right audience. She’s passionate about helping businesses send smarter, more effective emails.