Microsoft Ads: New Releases & Vital Performance Tips

Victoria Johnson is a seasoned leader and a distinguished MBA who has delivered results for more than 15 years in various domains of digital marketing. She has extensive experience in managing client relationships, providing strategic consulting, optimizing ads at scale, and integrating SAAS solutions & API expansions. She has worked in both the FinTech and Tech sectors and has successfully handled projects for companies of varying sizes and industries. At Microsoft, she manages Channel Partners with revenue primarily in North America, to grow Microsoft Advertising’s footprint in our Generative-AI driven Bing Ads ecosystem to expand their ad network and reach for maximum global exposure. Before joining Microsoft Advertising, as a Sr. Manager at Amazon, she managed top selling partners & helped them boost their Seller Central metrics and revenue, providing strategic recommendations on optimizing Product Ads and ad placements, product releases & seasonal sales Advertising & Social Media strategies. Victoria has a BA in Communications from Indiana University and an MBA, from Louisiana State University both earned with honors, and she possesses several relevant certifications, in both Microsoft Advertising and Google Analytics. Please let me know if you need anything else from me. I’m really looking forward to working with you!

Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, sharing insights and innovations with tens of thousands of viewers through his comprehensive webinar series. After managing SEO for the world’s largest poker site, Nik joined Agital to launch its paid and organic departments in 2008, growing the team from under 10 employees to hundreds, helping land Agital on the INC 5000 during his first year at Agital – and over 10 times since. Today, Agital manages over $250MM in ad spend and executes marketing for clients across 15 different channels. It serves household brands like HP and emerging retailers like Solly Baby and DK Hardware – and has won numerous agency of the year awards from powerhouses like Microsoft Ads, Yotpo, and BigCommerce.

Logan has been with Agital for 11 years. He launched the agency’s Google Shopping and Marketplace services, and has been building high-performing search marketing teams ever since. Today, he helps create paid advertising strategies for Agital’s largest clients. In his spare time, Logan can be found playing soccer with his two boys or strumming chords on his guitar.