Mastering Google Ads' Disruptive AI From the Inside Out
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Mastering Google Ads’ Disruptive AI
From the Inside Out

Chess prodigy, computer science genius, and PhD in cognitive neuroscience Demis Hassabis has made breakthroughs in memory recall and human imagination that have transformed the field of AI. And in 2014, Google bought Demis’ machine learning AI startup, DeepMind.

Don’t miss a deep dive with Alex Ioch from Google on how DeepMind operates and how it has been applied to numerous features in the Google ecosystem. Agital will share how to set up, train, and guide AI-based features within the Google Ads platform to enhance performance and scale.

Watch on demand to learn how:

  • DeepMind recreates human-inspired “reinforcement learning”.
  • AI assists in Performance Max, Broad Match, and video ads.
  • Google has blazed a trail in AI-based branding and demand generation.
  • AI Storyboarding and AI Voiceover transform video creation time.
  • To harness AI within your Google Ads strategy.

Watch On Demand


  • Alex Ioch

    Google Ads Performance Product Lead|Google

    Alex Ioch

    Google Ads Performance Product Lead|Google

    With over 10 years of experience in performance advertising and working in a variety of startups and agencies before joining Google, Alex is super passionate for using technology to solve real-world problems and helping businesses of all sizes succeed online. In his current role as Google Ads Performance Product Lead, Alex focuses on enabling both agencies and customers to grow their business by deploying a suite of AI Powered Google Ads products and simultaneously equipping Product Managers with market feedback to improve customer experience and continue driving innovation forward. Outside of work, Alex enjoys traveling, scuba diving, riding motorcycles, and snowboarding. He is always looking for new adventures and experiences.

  • Nik Rajpal

    VP of Marketing Sciences|Agital

    Nik Rajpal

    VP of Marketing Sciences|Agital

    In 16 years with Agital, Nik has held several pivotal roles from developing our core service offerings (SEO, Google Ads, conversion testing, email, and Amazon Ads) to building out our sales efforts. He has crafted thousands of custom marketing plans that result in tremendous growth. Nothing makes him happier than helping others succeed!

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