Mastering Google Ads' Disruptive AI From the Inside Out
Skip to Content

ON DEMAND WEBINAR

Mastering Google Ads’ Disruptive AI
From the Inside Out

Chess prodigy, computer science genius, and PhD in cognitive neuroscience Demis Hassabis has made breakthroughs in memory recall and human imagination that have transformed the field of AI. And in 2014, Google bought Demis’ machine learning AI startup, DeepMind.

Don’t miss a deep dive with Alex Ioch from Google on how DeepMind operates and how it has been applied to numerous features in the Google ecosystem. Agital will share how to set up, train, and guide AI-based features within the Google Ads platform to enhance performance and scale.

Watch on demand to learn how:

  • DeepMind recreates human-inspired “reinforcement learning”.
  • AI assists in Performance Max, Broad Match, and video ads.
  • Google has blazed a trail in AI-based branding and demand generation.
  • AI Storyboarding and AI Voiceover transform video creation time.
  • To harness AI within your Google Ads strategy.

Watch On Demand

Speakers

  • Alex Ioch

    Google Ads Performance Product Lead|Google

    View Alex Ioch’s bio

    Alex Ioch

    Google Ads Performance Product Lead|Google

    With over 10 years of experience in performance advertising and working in a variety of startups and agencies before joining Google, Alex is super passionate for using technology to solve real-world problems and helping businesses of all sizes succeed online. In his current role as Google Ads Performance Product Lead, Alex focuses on enabling both agencies and customers to grow their business by deploying a suite of AI Powered Google Ads products and simultaneously equipping Product Managers with market feedback to improve customer experience and continue driving innovation forward. Outside of work, Alex enjoys traveling, scuba diving, riding motorcycles, and snowboarding. He is always looking for new adventures and experiences.

  • Nik Rajpal

    VP of Strategy|Agital

    View Nik Rajpal’s bio

    Nik Rajpal

    VP of Strategy|Agital

    Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, sharing insights and innovations with tens of thousands of viewers through his comprehensive webinar series. After managing SEO for the world’s largest poker site, Nik joined Agital to launch its paid and organic departments in 2008, growing the team from under 10 employees to hundreds, helping land Agital on the INC 5000 during his first year at Agital – and over 10 times since. Today, Agital manages over $250MM in ad spend and executes marketing for clients across 15 different channels. It serves household brands like HP and emerging retailers like Solly Baby and DK Hardware – and has won numerous agency of the year awards from powerhouses like Microsoft Ads, Yotpo, and BigCommerce.

Benefit From Expert Ecommerce Insights

Agital webinars are a mainstay of the ecommerce community, and have delivered unparalleled growth and profitability for attendees and their companies.

Ecommerce leaders trust Agital to help grow their business, and enjoy forming lasting relationships with our people. Join us to advance your ecommerce potential.