The CMO Nightmare: AI Is Breaking Your Marketing Metrics (And How To Fix It) | Agital
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AGITAL & GO FISH PRESENT

The CMO Nightmare:

AI Is Breaking Your Marketing Metrics (And How To Fix It)

LIVE WEBINAR

WEDNESDAY, July 23 at 2 PM ET

  • d
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Your webinar takeaways:

  • Metrics that actually tie to revenue in an AI-first world.
  • How to quickly uncover reporting gaps & prove impact.
  • How AI discovery is reshaping the funnel.
  • Why ROAS, bounce rate, and branded traffic mislead your team.

Smart Brands Trust Agital

  • Apt2B
  • Sur La Table

74%

of CMOs say proving ROI is harder now.

12

average touchpoints in a B2B buyer journey today.

7.6×

increase in branded search spend post-AI rollout.

57%

of GA4 setups are not customized for revenue attribution.

Visibility ≠ Value Without Proof

74% of CMOs say proving ROI is harder now than it was two years ago—and if that sounds familiar, you’re not alone. This webinar breaks down how AI is disrupting attribution models and what modern CMOs are doing to stay ahead. Get the tools, strategies, and metrics that actually tie marketing to revenue—before your budget’s on the line.

Meghan Houston

Managing Partner | Agital

Meghan Houston, Managing Partner at Agital, is a powerhouse in digital marketing, with over six years of expertise driving transformative growth for top brands including Olaplex, Zappos, EY, Jelly Belly, and more. Known for her strategic vision and hands-on leadership, Meghan excels at turning complex challenges into measurable successes, helping clients thrive in today’s ever-evolving digital landscape 

Kimberly Anderson-Mutch

Director of Content | Agital

A force in content strategy and storytelling, Kimberly brings over 15 years of experience connecting brands with their audiences and driving measurable results. As the current Director of Content at Agital, she specializes in SEO, demand generation, and multi-channel campaign design, delivering increased traffic, engagement, and conversions. Her expertise consistently elevates brands, establishing them as leaders in their industries.