AGITAL & GO FISH PRESENT
ON-DEMAND WEBINAR
Your webinar takeaways:
74%
of CMOs say proving ROI is harder now.
12
average touchpoints in a B2B buyer journey today.
7.6×
increase in branded search spend post-AI rollout.
57%
of GA4 setups are not customized for revenue attribution.
74% of CMOs say proving ROI is harder now than it was two years ago—and if that sounds familiar, you’re not alone. This webinar breaks down how AI is disrupting attribution models and what modern CMOs are doing to stay ahead. Get the tools, strategies, and metrics that actually tie marketing to revenue—before your budget’s on the line.
Managing Partner | Agital
Meghan Houston, Managing Partner at Agital, is a powerhouse in digital marketing, with over six years of expertise driving transformative growth for top brands including Olaplex, Zappos, EY, Jelly Belly, and more. Known for her strategic vision and hands-on leadership, Meghan excels at turning complex challenges into measurable successes, helping clients thrive in today’s ever-evolving digital landscape
VP SEO & Owned Media | Agital
As a tenured leader at Agital for 11 years, Rebecca and her team drive program and service innovation for SEO, content, conversion testing, email, and SMS marketing. She is responsible for (and passionate about!) establishing best practices and enhancing process for client audits, strategy development, delivery, and reporting that aligns with Google’s changing algorithm and delivers the best results for Agital clients.
