How to Use SEO to Show Up in ChatGPT and AI Overviews | Agital
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How to Use SEO

to Show Up in ChatGPT and AI Overviews

Your eCommerce webinar takeaways:

  • What ChatGPT looks for when choosing brands to feature.
  • What it really takes to appear in Google’s AI Overviews.
  • Ways to use PR to have your brand show up where it counts.
  • Quick tips to find content gaps that hurt your rankings.
  • How to boost your “Similarity Score” to win more AI-powered rankings.

WEDNESDAY, April 23 at 2 PM ET

  • d
  • h
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  • Sur La Table
  • Apt2B




Show Up Where it Counts

AI is already reshaping how shoppers discover products—and if your brand isn’t showing up in AI results, your competitors probably are. 72% of consumers trust AI answers as much as traditional search results, making it critical to earn a spot in tools like ChatGPT and Google’s AI Overviews.

Kalina MacKay

Director of Content | Go Fish Digital, an Agital company

Kalina MacKay oversees digital PR, copywriting, and design at Go Fish Digital, child company to Agital. With natural passion, Kalina has a track record of creating innovative, newsworthy content that creates massive buzz and drives record results. She has produced and pitched campaigns that have been featured in the Washington Post, Forbes, Business Insider, Cosmopolitan, and countless other reputable outlets.

Dan Hinckley

President | Go Fish Digital, an Agital company

With nearly 20 years in SEO, Dan Hinckley leads product development and AI-driven strategies that connect technical innovation with measurable growth. He oversees end-to-end initiatives across SEO, ORM, CRO, and web design for major clients like GEICO, The New York Times, Marriott, Airbnb, and the U.S. Department of Defense. Dan specializes in building scalable solutions that align brand strategy with performance, using deep analytics and cutting-edge tech to drive impact.