Balancing Google & Microsoft Ads Webinar | Agital
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Balancing Google and Microsoft Ads in a New Era of Search

You’ll Learn:

  • Differences between Google and Microsoft’s search advertising platforms
  • How to find the balance between both to maintain and increase performance
  • Ways to analyze your current approach and find new opportunities
  • Ad types on both platforms to use across the consumer journey 

Microsoft and Google have been at the inception of search advertising with Google claiming the lion’s share of focus and spend.

But after 20+ years, Microsoft is poised to get a bigger slice of search spend thanks in part to its first-mover advantage with ChatGPT. This shifting dynamic means brands need to rethink their search strategy to maintain performance.

Register here


  • Melissa Knowlton

    Director of Paid Media|Agital

    Melissa Knowlton

    Director of Paid Media|Agital

    Melissa has been with Agital for over 3 years where she manages her clients’ holistic PPC strategies (search, display, video, and discovery campaigns) on Google Ads and Microsoft Ads, and oversees a team of specialists and managers who support clients across industries. Melissa holds a degree in Marketing from Champlain College.

  • Nik Rajpal

    VP of Marketing Sciences|Agital

    Nik Rajpal

    VP of Marketing Sciences|Agital

    In 16 years with Agital, Nik has held several pivotal roles from developing our core service offerings (SEO, Google Ads, conversion testing, email, and Amazon Ads) to building out our sales efforts. He has crafted thousands of custom marketing plans that result in tremendous growth. Nothing makes him happier than helping others succeed!

Benefit from expert ecommerce growth insights

Agital webinars are a mainstay of the ecommerce community and have delivered unparalleled growth and profitability for attendees and their companies.

Ecommerce leaders trust Agital, not just to build their business but build relationships with our people. Join us to advance your ecommerce potential and explore more about our ecommerce expertise.