Balancing Google & Microsoft Ads Webinar | Agital
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ON-DEMAND WEBINAR
PRESENTED BY EXCLUSIVE CONCEPTS

Balancing Google and Microsoft Ads in a New Era of Search

You’ll Learn:

  • Differences between Google and Microsoft’s search advertising platforms
  • How to find the balance between both to maintain and increase performance
  • Ways to analyze your current approach and find new opportunities
  • Ad types on both platforms to use across the consumer journey 

Microsoft and Google have been at the inception of search advertising with Google claiming the lion’s share of focus and spend.

But after 20+ years, Microsoft is poised to get a bigger slice of search spend thanks in part to its first-mover advantage with ChatGPT. This shifting dynamic means brands need to rethink their search strategy to maintain performance.

Register here

Speakers

  • Melissa Knowlton

    Director of Paid Media|Agital

    View Melissa Knowlton’s bio

    Melissa Knowlton

    Director of Paid Media|Agital

    Melissa has been with Agital for over 4 years, where she manages clients’ holistic PPC strategies (search, display, video, and discovery campaigns) on Google Ads and Microsoft Ads, and oversees a team of specialists and managers who support clients across industries. Melissa holds a degree in Marketing from Champlain College.

  • Nik Rajpal

    VP of Strategy|Agital

    View Nik Rajpal’s bio

    Nik Rajpal

    VP of Strategy|Agital

    Despite his trademark rasp, Nik Rajpal has been considered the voice of clarity in online retail marketing since 2008, sharing insights and innovations with tens of thousands of viewers through his comprehensive webinar series. After managing SEO for the world’s largest poker site, Nik joined Agital to launch its paid and organic departments in 2008, growing the team from under 10 employees to hundreds, helping land Agital on the INC 5000 during his first year at Agital – and over 10 times since. Today, Agital manages over $250MM in ad spend and executes marketing for clients across 15 different channels. It serves household brands like HP and emerging retailers like Solly Baby and DK Hardware – and has won numerous agency of the year awards from powerhouses like Microsoft Ads, Yotpo, and BigCommerce.

Benefit from expert ecommerce growth insights

Agital webinars are a mainstay of the ecommerce community and have delivered unparalleled growth and profitability for attendees and their companies.

Ecommerce leaders trust Agital, not just to build their business but build relationships with our people. Join us to advance your ecommerce potential and explore more about our ecommerce expertise.