Optimize Your TikTok Ads: A Simple 5-Step Checklist

TikTok ads can scale fast—but only if your strategy keeps up. With CPMs often topping $20 and CTRs falling below 1%, even strong brands struggle to stay efficient. This checklist helps you spot quick wins and fix what’s holding your campaigns back.

What you’ll walk away with:

• Benchmarks for CPM, CTR & CPC that drive real results.
• Tips to avoid creative fatigue & ad burnout.
• Smarter audience testing & retargeting strategies.
• A framework to align ROAS, CPA & AOV.
• Easy ways to restructure campaigns for better performance.