Power Up Your Campaigns: Unleashing the Impact of Functional Marketing

Traditional performance marketing is great for measuring and demonstrating efficacy, but it can come at a cost—deprioritizing brand-building activities. Functional marketing is a paradigm that balances short-term, channel-specific objectives with long-term, brand-level goals. It takes the basic premise of performance marketing and widens its scope to encompass brand marketing, creative concepts, and the interconnection between tactics.

Download our functional marketing guide to learn:

• The functional marketing framework and how it advances your goals.
• How performance marketing has evolved and where it fits into your integrated marketing strategy.
• How to measure success for brand-level marketing efforts.