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Most marketing emails fail because they rely on outdated tactics: broad segmentation, weak creative, and forgotten automations. To drive real results, brands need to treat email as a performance channel—rooted in behavior, refreshed regularly, and integrated with other marketing efforts.
Google’s new AI Mode is changing how people search—and it’s already costing brands clicks. In this post, we break down how AI Mode works, what it means for your SEO and content strategy, and what you can do right now to stay visible and competitive in a search ecosystem that’s rewriting the rules.
Most eCommerce brands are wasting more ad spend than they realize. From misaligned keyword targeting to stale product feeds, these five silent mistakes could be draining your budget and holding back your growth.
July 23 at 12 PM EST
74% of CMOs say proving ROI is harder than it was two years ago. Join the webinar to learn how AI is disrupting attribution—and how to connect marketing to revenue before budget cuts hit.
Dive deeper with specific topics and top-notch educational presentations.
Marketing metrics weren’t built for today’s AI-first world. Legacy KPIs like ROAS and bounce rate don’t reflect real contribution to revenue—and CMOs are feeling the heat. With 74% saying ROI is harder to prove than it was two years ago, it’s time for smarter attribution, clearer visibility, and metrics that actually move the business forward.
AI Search isn’t just for curious users—it’s becoming a discovery engine. Roughly 30% of AI Search now aligns with search intent, including commercial and transactional queries. That’s a massive opportunity for brands to get in front of high-intent users. Watch to learn how to optimize for these AI conversations and how to track your visibility…
Google’s AI is rapidly changing how users find your brand. So how are marketers to adapt? By combining Paid Ads + SEO to win clicks at every chance. Grab your front-row seat to the biggest changes in Google AI and how your strategy needs to adjust.
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