CMOs and other business leaders often ask us if we can help target their email list across Google, TikTok, Meta, and more, and Klaviyo is our go-to partner to make that happen seamlessly.
As ecommerce brands face the ongoing challenge of effectively targeting and converting sales leads across a wide range of marketing channels, success lies in understanding the unique strengths of each channel. Your ability to harness first-party data for precision targeting and deliver personalized experiences that resonate with your audience are also key to success.
Klaviyo is well-known for offering SMS and email marketing automation, but the platform also allows brands to personalize customer communications at scale and acquire new customers easily. In today’s privacy-focused world, Agital helps brands unleash growth and make the most of your data across channels.
Let’s explore a few ways we can use Klaviyo to target your email list across other channels in your online ecosystem to optimize your entire customer journey.
(If you’d rather follow along with our on-demand webinar, click here!)
Meta (aka “Facebook Advertising” and Instagram) lead ads integrate directly with Klaviyo, making the lead generation process easy by allowing you to:
Example: We created a campaign for a client with Facebook ads featuring questions designed to qualify leads. Once a lead answered the questions (depending on their answers), they were automatically enrolled into a complementary email campaign with matching creative to continue nurturing the lead.
With an intermediary like Zapier, LeadsBridge, or custom APIs, you can sync new TikTok leads to Klaviyo to unlock powerful growth possibilities.
Klaviyo also offers the ability to easily sync your audience segments between its platform and several key advertising platforms, including:
For platforms like Meta and Criteo, it’s as simple as navigating to “Integrations” within your Klaviyo account to sync the audience data. Klaviyo already includes 350+ integrations, and you can use intermediaries as needed (e.g. for Google Ads and Pinterest) to support additional integration capabilities.
Here are some examples of how you can use the integrations to best target and reach your audiences across channels:
Welcome Emails/Texts: You can create a welcome email for those who sign up, and then an email drip + SMS content to continue a seamless digital experience until conversion.
Data from Facebook (i.e. information provided from the lead ad as a “source”) and zero-party data (e.g. on-site activity in Klaviyo) help tailor your outreach to feel as personal and relevant as possible.
Here are some key considerations for setting up your “Welcome” drip flow and architecture:
Ongoing Email Campaigns: Once new contacts have been introduced to your email program, incorporate them into your campaign calendar for long-term relationship building, additional conversions, and referrals. Measure their engagement monthly and adjust your campaign frequency and messaging accordingly.
Considerations for building a VIP audience profile:
Campaign types to support your VIP audience:
Platforms you can use:
Data is the lifeblood of modern marketing. Using your data within Klaviyo to target your email list across platforms while tailoring your content to specific audience segments and channels is a smart approach CMOs are using to unleash significant growth.
Integrating data from various marketing channels offers a holistic view of your marketing performance, allowing for informed decision-making. By continuously refining your approach based on data-driven insights, you can optimize campaigns, allocate resources more efficiently, and achieve greater ROI.
Agital has 26+ years of experience helping ecommerce brands grow and drive success through digital marketing. If you’d like support in using Klaviyo to target your email list across channels, or optimize your marketing strategy in any way, please contact us to start now.
