Post_tag: Omnichannel Strategy

If you’re still budgeting for digital the way you did for catalogs or trade shows, you’re likely overspending—or quietly bleeding cash. In this blog, Aaron Covaleski, Director of Digital Marketing Strategy, breaks down why ROAS is often inflated, why MER is the smarter metric, and how to build a modern eCommerce budget that actually drives profit.

TikTok isn’t just a place to go viral—it’s where eCommerce brands go to scale. In 2025, it’s not a question of if TikTok should be part of your strategy, but how fast you can build on it. From creator-led videos to product-driven ads and high-velocity live shopping, the brands mastering TikTok now are landing on shelves at Costco and driving record-breaking revenue through TikTok Shop.

Struggling to get sales from TikTok, Instagram, or YouTube? See how Shopify brands are turning social content into real traffic and revenue with strategies that actually work. This guide breaks down what to post, where to focus, and how to turn views into conversions.