In the competitive world of online sales, standing out is no small feat. With competition just a click away, ecommerce businesses need more than a great product—they need powerful SEO tools to reach their audience. But with so many options available, how do you know which tools are essential for boosting your search visibility and, more importantly, driving conversions?
Let’s explore the must-have ecommerce SEO tools you need to improve your rankings, drive traffic, and ultimately, boost sales.
Having the right ecommerce SEO tools is crucial to maximizing visibility and capturing your audience’s attention in today’s crowded online landscape. With ecommerce SEO, you grapple with managing high product turnover, competing in crowded niches, and optimizing complex site structures that need constant updating. Without the right tools, SEO can easily become an overwhelming task.
Each ecommerce SEO tool on this list is purpose-built to tackle these unique obstacles and transform your SEO strategy into tangible results. They can help you get clear, actionable insights to better understand your data, optimize your site for higher rankings, and most importantly, drive traffic that converts. When used effectively, the tools below keep your ecommerce site ready to meet market demands and outperform the competition.
Ahrefs is a powerful all-in-one tool for ecommerce SEO, offering robust backlink analysis, keyword research, and competitive intelligence features. Its vast backlink index is one of the largest in the industry, giving ecommerce businesses the advantage of uncovering high-impact link-building opportunities to help surpass competitors in visibility and authority. Ahrefs helps you identify quality linking prospects, making it easier to build a strategy that outshines others in your niche.
The tool’s “Content Explorer” feature is particularly valuable for ecommerce businesses. With Content Explorer, you can discover trending content ideas directly related to your products or categories. This allows you to tap into timely, relevant topics that can drive organic traffic to your site while engaging your target audience with valuable, fresh content. It’s an excellent way to align your content with search trends and keep your brand top of mind for shoppers actively searching for products like yours.
Other helpful Ahrefs features for ecommerce SEO include:
Ahrefs offers the insights and capabilities needed to make informed, data-driven decisions. It’s a vital tool for ecommerce businesses who want to stay competitive, monitor their performance, and drive results that convert into revenue.
Google Search Console (GSC) offers invaluable insights directly from the search engine itself. It’s a free SEO tool that empowers ecommerce businesses to closely monitor search performance, understand how Google interprets their site, and quickly identify and resolve potential issues.
One of the primary benefits of GSC for ecommerce sites is its ability to help you pinpoint high-performing pages. Using this data, you can boost visibility by refining your top pages for higher click-through rates (CTRs) and better positioning on search engine results pages (SERPs). GSC also allows you to dive into search traffic patterns, providing clarity on user behavior, search queries, and traffic sources—insights that are particularly valuable for stores with seasonal or trending products.
Some key Google Search Console ecommerce SEO features are:
GSC offers ecommerce businesses the unique advantage of understanding site performance through the lens of Google’s search engine. By using GSC’s features to monitor, analyze, and optimize your ecommerce site, you can refine your SEO strategy, prevent technical issues from impacting performance, and drive more targeted traffic and conversions.
Curious about what your growth rate looks like through Google Search Console? Check out our Google Chrome Extension to help measure month-over-month and year-over-year percentages.
Screaming Frog is designed to crawl websites and uncover technical SEO issues efficiently. Known for its ability to analyze even the largest ecommerce sites with thousands of pages, Screaming Frog enables you to proactively address problems that could impact search visibility and user experience. It identifies missing metadata and duplicate content to make keeping a large site in top shape and optimized for search engines easier.
For ecommerce businesses, especially those with seasonal products or regularly changing inventories, Screaming Frog is indispensable. It quickly scans for broken links and flags discontinued products, helping you manage changes without creating dead ends for users or search engines. With Screaming Frog, you’re not just identifying issues—you’re preventing them from becoming costly errors.
Key features for ecommerce SEO include:
With Screaming Frog, ecommerce businesses can dig deep into their technical SEO to keep their site running smoothly, efficiently, and at full SEO potential. Its robust crawling and data extraction capabilities allow you to stay ahead of issues, keep pages up-to-date, and ensure your site is ready for peak performance in organic search.
Semrush is a versatile SEO tool that brings together everything an ecommerce site needs to build a comprehensive SEO strategy. From keyword research to site audits and competitive analysis, Semrush provides robust insights tailored for ecommerce businesses looking to increase visibility in highly competitive spaces. It’s particularly powerful for developing product-specific strategies because it allows you to analyze competitors, uncover valuable keywords, and understand your target audience’s behavior. With Semrush’s detailed insights, ecommerce sites can make data-driven decisions to boost traffic, refine targeting, and improve overall visibility.
One of the biggest benefits of Semrush for ecommerce sites is its ability to provide deep competitive insights and audience analysis. By using Semrush’s tools, you can gain a clear view of your competitors’ keyword rankings and strategies, enabling you to adjust your approach with product-specific insights. It also has a Position Tracking feature for following your site’s search rankings over time, allowing you to monitor critical keywords and make timely adjustments.
Additional notable Semrush ecommerce SEO features include:
With Semrush, ecommerce businesses have a strategic toolset for driving traffic, building authority, and staying competitive. The rich data, competitor analysis, and technical insights provided by Semrush allow ecommerce teams to make data-driven decisions.
Moz Pro is a comprehensive platform designed to make SEO accessible and actionable. From tracking keyword performance to auditing site health, Moz Pro’s tools are built to help ecommerce sites optimize efficiently and compete effectively. For ecommerce, where every product and category page counts, Moz Pro’s tools enable teams to optimize at scale, ensuring each page contributes to the overall SEO strategy.
One of Moz Pro’s most notable ecommerce SEO functionalities is its Page Optimization feature, which helps ecommerce sites fine-tune product and category pages to be SEO-friendly. It provides clear recommendations to boost relevance and performance, allowing teams to continuously refine their content for optimal results. It also provides domain authority (DA) metrics that offer a clear view of your site’s authority compared to competitors and informs your link-building strategy. With these insights, you can build a stronger, more competitive link profile and enhance your site’s search authority.
Moz Pro also features:
With Moz Pro, ecommerce businesses can effectively manage their SEO efforts across technical, on-page, and off-page areas. Its intuitive platform makes it easier for teams to monitor and improve their SEO, enhance product visibility, and drive more traffic.
AnswerThePublic helps ecommerce brands understand what their audience is really searching for. With its focus on user-driven insights, AnswerThePublic is perfect for shaping content that speaks to real customer needs. By understanding what potential buyers are asking, ecommerce businesses can create content that attracts traffic and provides answers that guide customers down the path to purchase.
Whether you’re building out detailed product pages, adding informative FAQ sections, or creating blog posts that resonate with your audience, AnswerThePublic provides the long-tail questions and insights needed to tailor content to your customers’ search behavior. Tailored content boosts engagement and conversions by providing users with the exact information they’re seeking.
Additional ecommerce SEO features of AnswerThePublic include:
AnswerThePublic provides a unique look into customer intent, making it easier for ecommerce brands to create content that resonates. By addressing the specific questions and needs of your audience, you enhance the relevance of your site in search results and foster deeper connections with potential customers.
Onpage.ai focuses on on-page SEO strategies. It takes the guesswork out of optimization and ensures each page is set up for maximum visibility and user engagement. With its proprietary tools, Onpage.ai enables ecommerce teams to fine-tune page titles, descriptions, and other critical on-page elements, creating SEO-friendly product listings that capture and convert traffic.
One of Onpage.ai’s standout features is its Stealth Writer, which generates keyword-focused product descriptions, reducing the time spent creating engaging, search-friendly content. This tool helps ecommerce teams quickly build out product pages with optimized language that speaks to both search engines and customers. This is especially beneficial for ecommerce sites that need to scale content across large catalogs without sacrificing quality or SEO impact.
Onpage.ai also includes ecommerce SEO tools like:
With Onpage.ai, ecommerce businesses can achieve a new level of on-page SEO excellence. By leveraging its AI-driven content optimization, keyword insights, and detailed audits, you can improve your ecommerce brand’s visibility, boost relevance, and increase conversions across your product catalog. It’s a powerful tool for creating and maintaining pages that rank well and drive results.
SurferSEO leverages data-backed insights for on-page optimization. Known for aligning content with what ranks best in search results, SurferSEO provides a clear path to creating highly optimized product and category pages. By focusing on real-time data for keyword density, semantic relevance, and competitor benchmarks, SurferSEO enables ecommerce teams to tailor content that ranks, engages, and converts.
One of the biggest advantages of SurferSEO for ecommerce is its ability to optimize high-value pages like product listings, category pages, and landing pages. For ecommerce sites with extensive catalogs, SurferSEO’s insights on keyword density and semantic keywords allow you to build SEO-rich pages that satisfy search intent and rank competitively. It’s also an ideal tool for crafting landing pages targeting high-demand product categories.
More notable ecommerce SEO features of SurferSEO include:
SurferSEO’s data-backed approach enables ecommerce brands to produce high-performing, search-optimized pages. Its real-time guidance, competitive analysis, and NLP-based keyword suggestions make it easier for ecommerce businesses to optimize effectively, stay ahead in competitive categories, and drive targeted traffic.
Ubersuggest is a budget-friendly yet powerful tool perfect for smaller ecommerce businesses aiming to build a solid SEO foundation without breaking the bank. It offers basic functions like keyword research, backlink analysis, and site audits, and provides the key insights needed to improve search visibility. It’s especially valuable for ecommerce businesses in need of niche-specific, long-tail keywords that drive targeted traffic to their products.
Ubersuggest’s biggest benefit is its accessibility. Its intuitive interface makes it easy to identify and implement keywords across product pages, helping smaller brands carve out a competitive edge without a heavy investment.
Additional key features for ecommerce SEO include:
Ubersuggest’s combination of affordability and essential SEO tools makes it a smart choice for ecommerce sites on a budget. Its easy-to-use features enable smaller brands to uncover high-potential keywords, maintain a healthy site, and gain competitive insights.
Google PageSpeed Insights focuses on enhancing page load speed—a crucial factor in both SEO rankings and user experience. This tool provides detailed insights into page performance, identifying areas that may be slowing down load times. For ecommerce, where faster load times mean lower bounce rates and higher conversion potential, PageSpeed Insights is essential in creating a smoother, more engaging shopping experience that drives results.
Google considers page speed a ranking factor, especially for mobile searches, meaning optimizing speed can directly influence your site’s visibility. For ecommerce sites with rich media and dynamic content, this tool is key to ensuring that assets load quickly and don’t stand in the way of a seamless user experience.
Google PageSpeed Insights also offers these ecommerce SEO tools:
Google PageSpeed Insights empowers ecommerce brands to fine-tune their site performance. By leveraging these insights, ecommerce businesses can improve search rankings and conversion rates, creating a fast, user-friendly experience that keeps customers engaged and ready to purchase.
On-page SEO is the foundation of a strong ecommerce search strategy. It involves optimizing elements directly on your website—like content, keywords, and internal links—to improve search visibility and attract qualified traffic. It ensures that each page is not only visible to search engines, but also tailored to meet the search intent of potential customers. With the right SEO tools, ecommerce businesses can tackle on-page optimization and tailor their content, metadata, and structure to align with SEO best practices.
SurferSEO is a powerful asset for ecommerce brands looking to bring their product and category pages up to par with top-ranking content. Known for its real-time, data-driven insights, SurferSEO dives deep into keyword density, content structure, and semantic relevance, providing a clear blueprint for refining on-page SEO.
Its Content Editor feature offers instant feedback on keyword usage, content length, and readability, making it easier to create descriptions that rank well and engage customers. It also uses NLP (natural language processing) to help you incorporate related terms and phrases that increase content relevance. This ensures your pages align with search intent and provide a meaningful experience for users.
Onpage.ai offers ecommerce brands a comprehensive suite of tools tailored to elevate keyword analysis and content optimization for product descriptions and meta tags. By refining content elements such as meta tags and descriptions, Onpage.ai helps brands align their on-page SEO with user search behavior, making product pages accessible to search engines and appealing to potential customers.
This tool offers a Stealth Writer feature that generates SEO-optimized, keyword-rich copy automatically, ensuring that each product description and meta tag resonates with user intent and search requirements. This is invaluable for ecommerce brands with extensive catalogs because it allows teams to scale content creation without compromising quality or SEO standards.
AnswerThePublic helps ecommerce brands connect with customers by uncovering the specific product questions and concerns they have. By revealing search questions and long-tail keywords directly related to your product categories, AnswerThePublic allows you to create content that’s highly relevant and user-focused. This data-driven approach to understanding search intent is invaluable for developing targeted blog content, FAQs, and product descriptions that speak directly to customer needs.
Leveraging long-tail keywords and user questions can make a significant difference in ranking for niche searches that bring in ready-to-buy traffic. AnswerThePublic enables ecommerce teams to structure content in a way that addresses users’ questions head-on, increasing the likelihood of capturing engaged traffic. Its on-page SEO capabilities create a seamless, optimized experience that meets customer needs and boosts your visibility in search results.
Moz Pro’s Page Optimization feature is an invaluable resource for ecommerce brands looking to enhance their on-page SEO at the granular level. This tool provides clear, actionable suggestions to fine-tune critical SEO elements like title tags, meta descriptions, and content structure. It ensures each page is fully aligned with SEO best practices to boost the relevance and visibility of each listing.
Moz Pro also has a Keyword Explorer feature that simplifies the process of finding high-value keywords and tracking their performance on individual pages, allowing teams to see which terms drive traffic and conversions. With Keyword Explorer, ecommerce brands can identify the keywords that resonate with their audience and adjust product descriptions, headings, and other content around these terms. Together, the Page Optimization feature and Keyword Explorer equip ecommerce businesses with the insights needed to create SEO-friendly pages that stand out in search results and deliver value to shoppers.
Technical SEO is the foundation that ensures ecommerce websites are accessible, fast, and easy for search engines to crawl and index. For ecommerce sites with extensive product catalogs, complex structures, and frequent updates, technical SEO is essential. It creates a framework that enables search engines to efficiently navigate thousands of pages, correctly interpret the site’s structure, and index pages effectively. Without strong technical SEO, even the best product descriptions or keyword strategies can fall short. With the right ecommerce SEO tools, technical SEO is easier and more efficient.
Screaming Frog has robust site crawl capabilities designed to navigate even the largest, most complex websites. With Screaming Frog, ecommerce teams can uncover crucial issues like broken links, duplicate content, and missing tags that can hinder SEO performance. For ecommerce sites handling thousands of products and categories, these insights are critical for maintaining a smooth, user-friendly experience and ensuring that each page is fully optimized for search visibility.
Screaming Frog offers XML Sitemap Generation, which informs search engines of a site’s structure and active pages. For ecommerce sites with frequent updates and seasonal changes, maintaining an accurate XML sitemap is essential to ensure that search engines can efficiently crawl relevant pages while avoiding outdated or duplicate content. Screaming Frog also has a Custom Extraction feature that provides in-depth data analysis, giving ecommerce teams the flexibility to pull information on specific elements like structured data, stock levels, and meta tags.
Google Search Console is a crucial tool for ecommerce sites looking to stay ahead of technical SEO challenges. Its indexing and crawl reports give you visibility into any issues affecting your URLs, structured data, or mobile usability, ensuring each product and category page can be crawled and indexed smoothly. These insights are invaluable for ensuring no pages are left undiscovered by search engines.
Search Console also enables brands to monitor Core Web Vitals and other key technical signals that play a role in search rankings. These metrics—page load speed, interactivity, and visual stability—are essential for delivering a high-quality user experience. Search Console’s insights into Core Web Vitals help ecommerce teams identify and address performance issues that could affect rankings, particularly on mobile where a fast, seamless experience is critical.
Today’s ecommerce users expect fast, frictionless browsing, so slow pages can lead to higher bounce rates and lost conversions. Google PageSpeed Insights provides clear metrics and recommendations to improve your page speed, making it easier to deliver a seamless, engaging experience that keeps users on your site and moving toward purchase.
Like GSC, PageSpeed Insights excels in Core Web Vitals metrics. For ecommerce teams, this information is invaluable for identifying and prioritizing performance improvements, whether it’s optimizing images, deferring scripts, or enhancing server response times. It helps ecommerce sites deliver a smoother, faster experience for users, while also meeting Google’s technical standards for high-ranking pages.
Ahrefs’ Site Audit tool is a powerful resource for ecommerce brands aiming to keep their sites in top technical shape. With the ability to identify issues like crawl errors, HTTP response issues, and duplicate content, Site Audit helps ecommerce teams manage the foundational aspects of technical SEO that can impact your visibility and user experience.
Ahrefs also offers a Backlink Profile tool, which provides insights into potentially toxic backlinks. Toxic backlinks can harm your site’s authority and, in some cases, lead to penalties, ultimately impacting your rankings. The Backlink Profile feature allows you to identify and disavow harmful links, safeguarding your site’s reputation and search engine performance. This ecommerce SEO tool can build a strong technical foundation that supports both user experience and search visibility.
Semrush’s comprehensive Site Audit capabilities offer in-depth checks across critical areas like HTTPS security, indexability, and mobile-friendliness—three elements that are vital for delivering a secure, accessible, and user-friendly experience. For ecommerce sites with extensive product and category pages, maintaining this level of technical precision is key to driving both search engine rankings and customer trust.
Semrush also features Technical SEO recommendations, which delve into server configurations, code optimizations, and internal linking structure. These insights are especially valuable for large ecommerce platforms, where performance and crawl efficiency can suffer if technical issues are left unaddressed. Overall, Semrush’s technical SEO capabilities help ecommerce businesses proactively manage site health and maintain a competitive edge.
In the fast-moving world of ecommerce, optimizing your site for search visibility and user experience is essential to driving traffic, engaging customers, and boosting conversions. From technical SEO foundations to on-page optimization and content strategies, each aspect of SEO plays a vital role in the success of your online store.
Ready to take your ecommerce SEO to the next level? Contact Agital today to transform your ecommerce platform into a high-ranking, high-converting powerhouse. Let’s grow your business together!
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