Ecommerce SEO Keywords: Top Search Terms (2025)

With every digital shelf stacked with competitors, mastering ecommerce SEO keywords is crucial for driving traffic and converting customers. But which keywords should you focus on? And how do you use them effectively without overloading your content?

In this guide, we’ll break down the fundamentals of ecommerce SEO keywords, explore strategies to help you choose the best ones for your brand, and provide examples of high-performing keywords that can bolster your online presence.

Key Takeaways

Ecommerce SEO keywords are targeted terms and phrases that help online stores rank in search engine results, attract relevant traffic, and drive conversions by leveraging user intent.
Ecommerce keywords should be strategically placed in product titles, descriptions, category pages, and blog content to align with user intent, improve search visibility, and guide potential customers through the buying journey.
Examples of ecommerce keywords, including broad terms and phrases like “what is ecommerce,” “ecommerce platforms,” and “how to start an ecommerce business.”

Ecommerce SEO Keywords to Target Buyers

Understanding buyer intent is the most important aspect of selecting keywords for ecommerce. Buyer intent, or the reason behind a customer’s search, helps you tap into where potential customers are in their purchasing journey. When you align ecommerce keywords with intent, you attract qualified, high-converting traffic.

Types of Buyer Intent

Buyer intent is the driving force behind every search query, and understanding its types can help you optimize for traffic that’s primed to convert. Each type of intent reflects a different stage in the customer journey, from initial research to ready-to-buy moments. We’ve broken down the main types of buyer intent and how they’re used in keyword selection below:

Navigational Intent: Keywords are entered by users looking for specific websites or brands. These searches often include brand names, like “Nike official store,” and guide users directly to the intended site.
Informational Intent: Keywords that people use to gather information and learn before buying. Common in the early stages of considering a purchase, these keywords—like “how to choose a laptop”—target users seeking knowledge rather than an immediate purchase.
Transactional Intent: Keywords that indicate an intent to purchase, such as “buy leather handbag” or “order air fryer online.” These keywords capture users who are ready to make a purchase, making them powerful drivers of high-converting traffic.
Commercial Intent: Keywords that show a user is leaning toward a purchase after some research, like “best running shoes 2024” or “top-rated TVs under $500.” These searches often indicate a higher likelihood of conversion with the right targeting and content alignment.

Example Ecommerce Keyword List Targeting Running Shoes

When optimizing your ecommerce store for SEO, selecting the right keywords is essential to attracting your target audience and improving your search rankings. For a store specializing in running shoes, it’s not just about targeting general terms like “running shoes” but also drilling down into specific phrases that reflect customer intent, product features, and seasonal trends. Below, we’ve compiled a list of keyword examples to showcase how you can refine your strategy and capture the attention of potential buyers.

#	Keyword	Difficulty	Volume
1	running shoes	70	139000
2	brooks running shoes	29	105000
3	nike running shoes	61	64000
4	best running shoes	10	59000
5	hoka running shoes	25	54000
6	on running shoes	9	50000
7	on cloud running shoes	12	45000
8	asics running shoes	45	38000
9	best running shoes for men	53	28000
10	saucony running shoes	26	25000
11	best running shoes for women	37	23000
12	trail running shoes	25	22000
13	altra running shoes	4	21000
14	new balance running shoes	55	20000
15	adidas running shoes	33	18000
16	mens running shoes	55	14000
17	running shoes for men	53	14000
18	best trail running shoes	13	12000
19	running shoes for women	54	12000
20	running shoes near me	19	10000
21	good running shoes	22	8400
22	best running shoesfor flat feet	4	7800
23	brooks running shoes women	2	7400
24	best nike running shoes	12	7400
25	carbon plate running shoes	9	6900
26	hoka running shoes women	6	6800
27	cloud running shoes	14	6700
28	women’s running shoes	54	6300
29	nike trail running shoes	2	6000
30	best men’s running shoes	32	5600
31	nike running shoes for men	26	5500
32	waterproof running shoes	0	5500
33	womens running shoes	54	5400
34	best running shoes 2024	24	5300
35	best women’s running shoes	33	5300
36	barefoot running shoes	50	5100
37	hoka trail running shoes	4	5100
38	zero drop running shoes	15	4600
39	kids running shoes	11	4600
40	white running shoes	0	4600
41	men’s running shoes	53	4500
42	puma running shoes	5	4500
43	brooks running shoes men	18	4500
44	running shoes for flat feet	9	4500
45	women running shoes	55	4300
46	best hoka running shoes	10	4300
47	nike running shoes women	12	4100
48	new balance trail running shoes	1	4000
49	new balance running shoes women	12	4000
50	best new balance running shoes	19	3900

Segmenting Keywords Based on the Buying Journey

Segmenting keywords based on the buying journey means choosing keywords that align with where potential customers are in their decision-making process. Understanding the stages of your customers’ buying journey allows you to strategically guide users from initial interest to purchase, creating a more seamless experience that meets their needs and fosters loyalty. Let’s examine three key stages in the buying journey and how each interacts with ecommerce SEO keywords.

Awareness Stage: Keywords that attract early-stage research or discovery, such as “benefits of organic cotton.” At this point, users are just starting to explore options and looking for foundational information. Educational content that answers questions effectively can build trust and establish your brand as a helpful resource.
Consideration Stage: Keywords for users weighing their options, like “best organic cotton sheets.” These users are actively comparing choices and brands, making this an ideal time to show them content that highlights product features, benefits, and comparisons. By offering insights here, you can position your brand favorably in the user’s selection process.
Decision Stage: Transactional keywords for users ready to buy, such as “buy organic cotton sheets online.” These keywords indicate immediate purchasing intent. Pages optimized for transactional keywords should be clear, direct, and user-friendly—with strong calls to action to simplify the buying process and encourage conversions.

Using Keywords for Product Listings & Category Pages

Using specific keywords in product listings is a powerful way to boost click-through rates (CTRs) and drive conversions. Well-chosen keywords allow your products to appear in front of highly relevant audiences and attract users who are likely to engage with your site and ultimately purchase your products.

When it comes to category pages, the strategy shifts slightly. These pages should target broader terms to capture a wider audience at the top of the funnel. For instance, using keywords like “men’s running shoes” or “kitchen cookware” on category pages allows you to attract users with general interest in a product type. Once they’re on your category page, they get presented with more specific product listings that guide them naturally from general interest to specific options that meet their needs.

Overall, strategically using ecommerce keywords on product listings and category pages improves your store’s visibility and increases the likelihood that users will stay on your site, click through to your product pages, and convert.

Ecommerce Keywords to Target the Ecommerce Industry

Ecommerce industry keywords play a pivotal role in enhancing search visibility and establishing brand authority. These are broad, foundational terms, like “online shopping trends,” “sustainable ecommerce practices,” or “best ecommerce platforms,” that capture high-level interest and general information searches within the ecommerce landscape.

Incorporating industry keywords also builds your brand authority. They help your store become a go-to resource for information about ecommerce-related topics, not just products for purchasing. Building brand authority attracts audiences beyond immediate buyers, such as potential partners, suppliers, and even industry professionals who value reliable, insightful content. (This can lead to valuable influencer marketing or affiliate marketing opportunities!)

Using ecommerce keywords strategically across blog posts, guides, and resources helps your ecommerce site become known for its knowledge and thought leadership in the industry. This broad appeal can nurture lasting relationships, reinforce your brand’s expertise, and support growth in both customer acquisition and professional networking opportunities.

Example Ecommerce SEO Keywords With Use Cases

Here are some example ecommerce keywords based on specific use cases, along with insights into how they can be used to drive targeted traffic and improve search engine visibility:

“Ecommerce” (85/62,000)
- This highly competitive, broad keyword is excellent for establishing general authority and driving brand awareness. While ranking for it may be challenging due to its high search volume and competition, incorporating this term strategically into cornerstone content and/or overarching topics can signal relevance and expertise to search engines.
“What is ecommerce” (79/17,000)
- Perfect for creating educational content, this keyword captures the interest of individuals new to ecommerce. It’s ideal for blog posts or landing pages that define ecommerce, explain its benefits, and guide readers toward starting their own ecommerce ventures, making it a great entry point for both customers and budding entrepreneurs.
“Ecommerce website” (79/10,000)
- This keyword targets users searching for examples of ecommerce sites or development services. Content around building an ecommerce website, showcasing successful ecommerce stores, and comparing website development tools can rank well and attract visitors.
“DHL ecommerce tracking” (38/10,000)
- This is a specific keyword tied to a popular ecommerce shipping service that’s ideal for content focused on logistics or customer support. While it may not drive product-specific traffic, it’s highly relevant for answering customer questions and addressing shipping-related queries.
“Ecommerce business” (62/8,700)
- This keyword attracts aspiring business owners looking to start or enhance an ecommerce operation. Content like guides on launching an ecommerce business, business planning strategies, or success stories can effectively capture this audience and establish your brand as a trusted resource.
“Ecommerce website builder” (61/4,200)
- Highly relevant for users in the early stages of setting up an ecommerce site, this keyword works well with content comparing website builders, offering tutorials, or highlighting the features of popular platforms. It’s a great opportunity to target users ready to make decisions about their tools.
“Ecommerce platforms” & “Ecommerce platform” (75/3,800 & 77/4,000)
- These keywords target users evaluating ecommerce solutions. Create content comparing and reviewing platforms like Shopify, WooCommerce, and Magento to attract readers who are researching their options and ready to commit to a platform.
“Ecommerce SEO” (73/3,300)
- A strong keyword for SEO agencies or consultants, this term captures businesses in need of SEO strategies for online stores. Content like comprehensive guides, SEO checklists, and successful case studies can position you as an expert in the field and attract high-intent traffic.
“How to start an ecommerce business” (63/3,100)
- This phrase draws aspiring entrepreneurs looking for actionable advice. Detailed guides, step-by-step tutorials, or downloadable checklists outlining the process of launching an ecommerce business can rank well and provide significant value to readers.
“Magento ecommerce” (51/2,700)
- This Magento-specific keyword is ideal for content about Magento setup, optimization, and/or case studies highlighting successful Magento implementations. This term is particularly useful for targeting a niche audience of Magento users or prospects.

Full List of Ecommerce Industry Keywords

To succeed in the ecommerce industry, it’s essential to understand the broader landscape and align your SEO strategy with the terms and phrases that define it. Industry-specific keywords not only help you establish authority, but they also connect your brand with the larger trends and conversations shaping ecommerce.

Below, we’ve compiled a list of valuable ecommerce industry keywords to help you target decision-makers, position your business as a thought leader, and drive meaningful engagement.

#	Keyword	Difficulty	Volume
1	ecommerce	88	63000
2	what is ecommerce	84	14000
3	ecommerce website	87	12000
4	ecommerce business	50	9800
5	ecommerce website development	35	5800
7	ecommerce platforms	75	5500
8	ecommerce marketing	71	4900
9	ecommerce seo	76	4800
10	ecommerce platform	86	4700
11	ecommerce seo services	52	4000
12	ecommerce agency	40	3900
13	best ecommerce platform	11	3800
14	ecommerce website design	66	3700
15	b2b ecommerce	60	3700
16	shopify plus ecommerce agency	26	3500
17	ecommerce jobs	12	3400
18	ecommerce store	88	3400
19	ecommerce solutions	89	3200
20	ecommerce seo agency	58	3000
21	ecommerce meaning	74	2800
22	ecommerce web development	44	2700
23	ecommerce website builder	82	2700
24	best ecommerce website builders	61	2700
25	how to start an ecommerce business	48	2700
26	ecommerce software	95	2600
27	shopify ecommerce	81	2400
28	ecommerce web design	66	2300
29	ecommerce trends	31	2300
30	how to start ecommerce business	47	2300
31	magento ecommerce	57	2200
32	b2b ecommerce platform	30	2200
33	ecommerce definition	79	2200
34	wix ecommerce	26	2200
35	ecommerce fulfillment	55	2200
36	what is ecommerce business	84	2200
37	starting an ecommerce business from scratch	44	2100
38	free ecommerce website	80	2100
39	ecommerce development	24	2100
40	ecommerce development company	64	1900
41	ecommerce warehouse	3	1800
42	godaddy ecommerce	25	1700
43	best ecommerce website builder	61	1700
44	wordpress ecommerce	39	1700
45	ecommerce growth strategy	4	1700
46	ecommerce seo company	61	1700

How to Choose Ecommerce Keywords Based on Your Goals

Choosing ecommerce keywords effectively starts with aligning each keyword to your specific goals, whether that’s brand awareness, driving product sales, or providing educational content. Each keyword’s search volume, keyword difficulty, and cost-per-click (CPC) values can help you prioritize which ones to target and when.

For brand awareness, look for high-volume, medium-difficulty keywords that can expand your reach without facing intense competition. These keywords, often broader in nature, will increase your visibility and introduce more users to your brand.
For product sales, prioritize transactional keywords with lower difficulty and moderate-to-high CPC values. These terms usually indicate purchase intent and deliver valuable, high-converting traffic directly to your product listings or category pages.
For educational content, focus on keywords with lower difficulty and a steady search volume. These keywords are ideal for informational blog posts, guides, and resources that establish your brand as an industry authority.

To maximize the impact of your chosen keywords, group similar terms into broader content themes. For example, keywords like “ecommerce platforms” and “ecommerce website builder” can fall under the theme of “Choosing the Right Ecommerce Platform.” This allows you to create in-depth content that covers multiple related terms while building a more comprehensive SEO strategy. Clustering keywords improves your ranking potential and delivers a richer, more cohesive user experience that aligns with your brand goals.

The Value of Segmenting Content Using Industry Keywords

Using keywords strategically means more than just targeting buyers; it’s about attracting a diverse audience that fuels growth in various ways. Segmenting ecommerce keywords by intent enables you to better align content with user needs, drive relevant traffic, and build authority. Here’s how each type of keyword can work to your advantage:

Informational Keywords: Perfect for educational content like blog posts and guides, informational keywords help establish your brand as a reliable source of industry insights. They draw in users at the research stage, building awareness and trust before a purchase decision.
Transactional Keywords: These keywords are used on product or service pages, signaling purchase intent and directing high-converting traffic to your core offerings. These pages are where users are ready to take action, making them essential for driving sales.
Broader Reach: The right mix of keywords doesn’t just attract customers; it also brings in industry peers, suppliers, and potential partners. This broader audience can lead to partnerships, collaboration opportunities, and even long-term customer relationships.

By segmenting content using keywords, you’re setting up a keyword strategy that supports sustainable growth and networking within the ecommerce industry.

How to Choose the Right Ecommerce Keywords

Now you know what ecommerce SEO keywords are and how to use them, but how do you find the right ones for your business?

Perform Ecommerce SEO Keyword Research

The first step in choosing the right keywords is conducting thorough research using SEO tools like Google Keyword Planner, Ahrefs, and Semrush. These tools provide data-driven insights into keyword performance metrics that can help you make informed decisions, such as:

Search Volume: This metric shows how often users search for a specific keyword. High-volume keywords indicate strong interest, which can increase visibility and traffic, especially for top-funnel content. However, balancing search volume with relevance is crucial to ensuring the traffic aligns with your goals.
Competition: Also referred to as keyword difficulty, competition tells you how challenging it will be to rank for a specific keyword. Lower competition keywords can be great for capturing targeted traffic quickly, while higher competition keywords may be worth pursuing for longer-term goals if they align closely with your niche and expertise.
CPC (Cost-Per-Click): This reflects how much advertisers are willing to pay per click on a keyword in paid search. A high CPC indicates strong buyer intent and keyword value, making it useful for ecommerce sites aiming to attract transactional traffic.

In addition to these core keyword metrics, you must review seasonal trends. For instance, keywords related to holiday shopping or seasonal promotions can be highly valuable for attracting peak-period traffic. Tools like Google Trends can help identify when specific keywords are in the highest demand so you can optimize your content and campaigns accordingly.

Prioritize Keywords by Relevance & Search Intent

When it comes to driving high-quality traffic, relevance is everything. By prioritizing keywords that closely match your product offerings, you ensure that visitors landing on your pages are more likely to convert. For instance, using keywords directly tied to your products or services, like “organic skincare for sensitive skin,” can attract users who are actively looking for what you offer. Filtering keywords by search intent also helps align your content with what users want, setting up a user experience designed to convert.

Balance Competition & Keyword Opportunities

Targeting lower-competition keywords is a smart strategy, especially for newer ecommerce sites aiming to gain traction quickly. Lower competition keywords allow you to build authority and visibility without competing with major industry players right away. Assessing keyword difficulty helps you prioritize realistic ranking opportunities, so you’re not investing time and resources on terms that are difficult to break into. With this approach, you can establish a solid SEO foundation and gradually expand your reach as your site gains authority.

Conduct A/B Testing & Monitor Keyword Performance

A/B testing product page keywords lets you discover which terms resonate best with customers. By testing different keywords on product pages, you can fine-tune your messaging to align with what drives clicks and conversions. Setting up keyword tracking allows you to monitor SEO performance consistently and adjust strategies based on data. Regularly updating keywords based on performance insights and industry trends keeps your SEO efforts sharp and adaptable, ensuring you continue to capture valuable traffic as search behaviors evolve.

Get Ecommerce SEO Done for You With Agital

Building a successful ecommerce SEO strategy starts with choosing the right keywords. By focusing on relevance, aligning with user intent, balancing competition, and consistently monitoring performance, you set a solid foundation that drives quality traffic and conversions.
Ready to boost your ecommerce visibility and drive more conversions? Agital’s ecommerce SEO services can help you identify high-impact keywords, optimize your content, and stay ahead of evolving trends.

Contact us today to start building a tailored SEO strategy that attracts qualified traffic and supports your brand’s growth.