Meghan 
Creativity knows no bounds—and that will prove true throughout 2025. The new year will see ecommerce brands embracing the assistance of AI, behind the scenes content, and user generated content (UGC) to propel business growth.
New developments in technology and social trends will make it easier to engage your audience in 2025, as long as you lean into a flexible approach to creative and content.
Our key ecommerce marketing creative trend predictions feature:
Prediction: Companies will keep trying to replace creativity with AI-generated productivity as a growth hack—and many will fail.
There is no shortage of AI-created content online, and we’ve all seen epic fails of unchecked AI across the internet over the past few years. But AI in marketing is still just a baby learning to walk. It’s safe to anticipate more wobbles (and wins) moving forward into the new year.
The art of using AI effectively will be in balancing the urge to simplify work and skip steps with the importance of engaging your audience throughout their journey. The most successful ecommerce brands will use AI to automate work that humans do mindlessly while giving humans more space to be creative. This will allow industry leaders to differentiate themselves through authentic content.
Trend Insight: Keep your ear to the ground for the latest applications of AI in marketing, and only opt for use cases that help increase efficiency without sacrificing quality, authority, or authenticity.
Prediction: Consumers will continue to gravitate toward more authentic, raw, user-generated content (UGC) over polished, high-production ads.
While your brand manager may have reservations about relenting control of content to everyday users, the impact of hearing from real consumers is worth any tradeoff in consistency. Social proof for the win, every time!
“I truly believe the brands that will thrive in 2025 are the ones that are open to blending brand identity with flexibility to stay relevant in our dynamic market. By strategically and thoughtfully deviating from the norm, brands can create memorable experiences, build stronger relationships with consumers, and ultimately drive business growth.”
Kaitlyn Kerr
Senior Social Media Manager, Agital
Trend Insight: UGC will dominate social and digital advertising,
with brands incentivizing real customers to create shareable,
relatable content.
Your 2025 creative marketing strategy should be like a strong yoga practice—balance and flexibility are absolutely essential. You’ll want to balance trying new, innovative AI trends that make sense for your business while still protecting your content quality and brand authority.
At the same time, you should approach your content with flexibility in order to make the most out of customer reviews and user-generated content (UGC) beyond your direct control. Not everything needs to be beautifully designed and curated, and the value and impact of testimonials and real customers singing your praises is more than worth any possible tradeoff.
Case Study:
As part of a muti-channel approach, we combined UGC with social proof and press to help Solly Baby relate to new consumers and instill trust that the Solly Wrap truly is the best baby wrap.
Agital’s customized campaign strategy for Solly Baby amplified overall awareness and impressions for the brand and boosted engagement with their social media messaging strategy—all without affecting their customer lifetime value (CLV).
Solly Baby’s success is a great example of what can happen with a balanced, holistic marketing strategy and the flexibility to embrace UGC. The brand’s organic search rankings generated 4x the number of clicks and nearly 6x the number of impressions through optimized content and technical SEO initiatives YoY.
Our team has helped many ecommerce brands strike the right balance to outperform their goals, supporting everything from creative strategy to media mix modeling and specialized channel campaigns. If you’d like to see how we can help your ecommerce business maximize your growth, click below to contact us.
