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Why Google’s New AI Mode Matters for Marketers & Brands

Google’s new AI Mode is changing how people search—and it’s already costing brands clicks. In this post, we break down how AI Mode works, what it means for your SEO and content strategy, and what you can do right now to stay visible and competitive in a search ecosystem that’s rewriting the rules.

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5 Google Ads Mistakes That Are Quietly Killing Your Performance (And How to Fix Them)

Most eCommerce brands are wasting more ad spend than they realize. From misaligned keyword targeting to stale product feeds, these five silent mistakes could be draining your budget and holding back your growth.

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ChatGPT SEO Tips Every eCommerce Brand Needs Right Now

Shoppers are turning to ChatGPT for product recommendations instead of Google—and that changes everything. This guide explains how ChatGPT SEO works, how to get your products discovered in AI conversations, and what steps you can take now to turn visibility into sales.

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How to Use SEO to Show Up in ChatGPT and AI Overviews

AI Overviews and ChatGPT are changing the way people search—and how your brand gets seen. Traditional SEO tactics aren’t enough anymore. In this guide, Go Fish Digital’s SEO and PR experts break down how to optimize your content for AI-driven visibility. From semantic structure and IndexNow to digital PR that influences AI training data, you’ll get tactical next steps to show up where it matters most.

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Marketing Through Tariffs in 2025: What Works When Discounts Don’t

Tariffs are rising, consumer confidence is falling, and eCommerce brands are feeling the squeeze. But slashing prices isn’t the only way to survive. Learn how to market through economic pressure without gutting your brand value.

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Low-Budget eCommerce Marketing: Shrink Your Spend, Not Your Strategy

If you’re running an eCommerce brand in 2025, you’ve probably heard it all: “Be scrappy.” “Get creative.” “Do more with less.” But when your budget gets slashed and your revenue targets don’t, it’s more than just a mindset shift—it’s a survival strategy.

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How to Balance Marketplaces and Your DTC Site Without Cannibalizing Sales 

Your viral TikTok drives clicks—but the sales go to Amazon. Learn how to turn awareness into DTC revenue with exclusive perks, loyalty programs, and smarter ad strategy.

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How Smarter Meta Ads Testing Can Unlock Ecommerce Success and Maximize ROI

Struggling with Meta Ads that cost more and convert less? Learn how smarter testing—like segmenting cold vs. remarketing audiences, optimizing landing pages, and using custom product labels—can boost ROAS and drive real ecommerce growth.

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How to Master Google Performance Max Campaigns for eCommerce

Master Google Performance Max campaigns for ecommerce with expert-backed strategies. Learn how to optimize spend, refine targeting, and maximize ROI with AI-driven insights, audience segmentation, and smarter asset groups.

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Google & Meta Ads Are Draining Your Budget—Here’s Why Reddit Should Be Your Next Move

Learn how Reddit Ads offer a cost-effective alternative to Google and Meta. Reach engaged users, target niche communities, and build authentic connections to maximize ROI.