Category: Blog

Most marketing emails fail because they rely on outdated tactics: broad segmentation, weak creative, and forgotten automations. To drive real results, brands need to treat email as a performance channel—rooted in behavior, refreshed regularly, and integrated with other marketing efforts.

Google’s new AI Mode is changing how people search—and it’s already costing brands clicks. In this post, we break down how AI Mode works, what it means for your SEO and content strategy, and what you can do right now to stay visible and competitive in a search ecosystem that’s rewriting the rules.

Most eCommerce brands are wasting more ad spend than they realize. From misaligned keyword targeting to stale product feeds, these five silent mistakes could be draining your budget and holding back your growth.

Shoppers are turning to ChatGPT for product recommendations instead of Google—and that changes everything. This guide explains how ChatGPT SEO works, how to get your products discovered in AI conversations, and what steps you can take now to turn visibility into sales.

Struggling with low open rates, abandoned carts, or inactive customers? These Shopify email templates give you everything you need to build automated flows that convert—abandoned cart emails, win-back sequences, and welcome messages that actually drive results.

AI Overviews and ChatGPT are changing the way people search—and how your brand gets seen. Traditional SEO tactics aren’t enough anymore. In this guide, Go Fish Digital’s SEO and PR experts break down how to optimize your content for AI-driven visibility. From semantic structure and IndexNow to digital PR that influences AI training data, you’ll get tactical next steps to show up where it matters most.

Tariffs are rising, consumer confidence is falling, and eCommerce brands are feeling the squeeze. But slashing prices isn’t the only way to survive. Learn how to market through economic pressure without gutting your brand value.

If you’re running an eCommerce brand in 2025, you’ve probably heard it all: “Be scrappy.” “Get creative.” “Do more with less.” But when your budget gets slashed and your revenue targets don’t, it’s more than just a mindset shift—it’s a survival strategy.

If you’re still budgeting for digital the way you did for catalogs or trade shows, you’re likely overspending—or quietly bleeding cash. In this blog, Aaron Covaleski, Director of Digital Marketing Strategy, breaks down why ROAS is often inflated, why MER is the smarter metric, and how to build a modern eCommerce budget that actually drives profit.

TikTok isn’t just a place to go viral—it’s where eCommerce brands go to scale. In 2025, it’s not a question of if TikTok should be part of your strategy, but how fast you can build on it. From creator-led videos to product-driven ads and high-velocity live shopping, the brands mastering TikTok now are landing on shelves at Costco and driving record-breaking revenue through TikTok Shop.