Agital Taps Sheila McAneney as
Division President

August 20, 2024⸺Agital, the digital marketing agency delivering measurable business results to marketers and business leaders, announced the promotion of Sheila McAneney to Division President. With over 20 years of ecommerce marketing experience and high performance leadership, Sheila has cemented herself as a change-maker in the industry. As Division President, she will drive revenue and end-to-end services for ecommerce clients across a variety of channels and platforms, including paid and organic search, paid social, email, SMS, marketplaces, programmatic advertising, and more.

“I am honored to take on the role of Division President at Agital. It’s my greatest privilege to lead some of the top minds in ecommerce. My mission has always been to drive significant revenue growth for our clients through innovative, creative, and results-driven marketing strategies,” said Sheila McAneney. “I believe that our greatest strength lies in the people who make up our amazing team and our strong client partnerships. I look forward to continuing our tradition of building great relationships and excellence while pushing the boundaries of what’s possible in ecommerce marketing.”

Sheila was one of the first five employees at Exclusive Concepts, the first ecommerce focused agency in the United States, founded in 1997. Before Agital acquired Exclusive Concepts, Sheila was instrumental in scaling the company into a multimillion dollar business with over 100 employees and spending 10 years on the Inc. 5000 list. Founder of Exclusive Concepts, Scott Smigler, was recently promoted to Vice Chairman of Agital. As a part of his new role, he continues to work closely with Sheila and leaders across Agital.

“Sheila has decades of exceptional leadership experience, deep industry knowledge, and unwavering commitment to our clients and team members. Coupled with her strong business acumen, Sheila was the clear choice to lead this division forward,” said Jeff Reynolds, CEO at Agital. “As a leader, Sheila has managed teams across all facets of the organization and has a proven track record of growing and scaling the business.”

Agital’s ecommerce clients include Jelly Belly, Apt2B, and Cailini Coastal, among many others, and it boasts top-tier partnerships with marketing and ecommerce leaders like Google, Microsoft, Klaviyo, BigCommerce, Meta, Amazon, and more. Agital’s ecommerce practice manages $250M+ in paid search and social ad spend per year, supports over 750 clients, and drives over $2.5B in revenue per year.

About Agital

Agital unites agile strategies and innovative technology to deliver marketing services that create measurable impact for its clients, partners, employees, and the industry. With a national presence and offices in Boston, Washington, DC, Las Vegas, Phoenix, San Diego, and St Louis, our insights-driven approach to strategy is redefining how marketing services are delivered and aligned with clients’ core business objectives. Agital’s full suite of marketing services encompasses holistic and channel-specific offerings designed to advance client performance. From paid and organic search, social media, email, marketplaces, and programmatic to PR, creative, and web development, we have the expertise and integrated approach to achieve client goals. For more information, visit agital.com.