Blog

Fix These 5 Email Mistakes to Unlock More Sales

Most marketing emails fail because they rely on outdated tactics: broad segmentation, weak creative, and forgotten automations. To drive real results, brands need to treat email as a performance channel—rooted in behavior, refreshed regularly, and integrated with other marketing efforts.

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How to Use SEO to Show Up in ChatGPT and AI Overviews

AI Overviews and ChatGPT are changing the way people search—and how your brand gets seen. Traditional SEO tactics aren’t enough anymore. In this guide, Go Fish Digital’s SEO and PR experts break down how to optimize your content for AI-driven visibility. From semantic structure and IndexNow to digital PR that influences AI training data, you’ll get tactical next steps to show up where it matters most.

Blog

Marketing Through Tariffs in 2025: What Works When Discounts Don’t

Tariffs are rising, consumer confidence is falling, and eCommerce brands are feeling the squeeze. But slashing prices isn’t the only way to survive. Learn how to market through economic pressure without gutting your brand value.

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Stop Budgeting Like It’s 2005: Smarter eCommerce Spending for Modern Brands 

If you’re still budgeting for digital the way you did for catalogs or trade shows, you’re likely overspending—or quietly bleeding cash. In this blog, Aaron Covaleski, Director of Digital Marketing Strategy, breaks down why ROAS is often inflated, why MER is the smarter metric, and how to build a modern eCommerce budget that actually drives profit.

Blog

How to Balance Marketplaces and Your DTC Site Without Cannibalizing Sales 

Your viral TikTok drives clicks—but the sales go to Amazon. Learn how to turn awareness into DTC revenue with exclusive perks, loyalty programs, and smarter ad strategy.

Blog

How Smarter Meta Ads Testing Can Unlock Ecommerce Success and Maximize ROI

Struggling with Meta Ads that cost more and convert less? Learn how smarter testing—like segmenting cold vs. remarketing audiences, optimizing landing pages, and using custom product labels—can boost ROAS and drive real ecommerce growth.

webinars

How AI Can Reshape Your eCommerce Marketing Efforts in 2025

Discover how AI is transforming ecommerce, from boosting customer lifetime value (CLV) by 30% to automating personalization, search, and inventory management. Don’t miss insights on the latest AI trends and an exclusive look at Barracuda, Agital’s new SEO tool designed to improve your SERP rankings.

webinars

Don’t Let Poor Testing Tank Your eCommerce Meta Ads Performance

Wasting eCom ad spend on poor targeting? Companies that skip ad testing lose up to 37% of their budget. Join our webinar to learn expert strategies for optimizing Meta Ads, lowering CPA, and maximizing ROI. Save your seat now!