Tapping Into the Travel & Tourism Industry With a Well-Established, Woman-Led Agency
Next stop on Agital’s high-speed growth journey—the travel and tourism industry! We are flying high as we announce our newest addition to the Agital family: Digital Edge. This acquisition expands our expertise into the business-to-business (B2B) travel, tourism, and destination marketing space.
Based in Jacksonville, Florida, Digital Edge is a B2B sales and marketing agency that provides advanced services for the travel and tourism industry. The acquisition adds the first woman-led business and the only travel and tourism industry-focused agency to Agital’s ecosystem!
“We are thrilled to be expanding our expertise into the $2 trillion travel and tourism industry with the addition of Digital Edge to our group, which further diversifies our service offering and fuels the ongoing evolution of our digital marketing solutions.”
Jeff Reynolds
CEO, Agital
For over 12 years, Digital Edge has specialized in imaginative digital marketing solutions, collaboration, and—the flagship of the agency’s edge—meetings marketing for destination organizations, including Atlanta, Chicago, and Los Angeles. The agency was founded in 2011 by two women, Mya Surrency and Shirley Smith, both travel and tourism industry veterans with a firsthand understanding of the disconnect that can exist between sales and marketing teams of destination organizations.
Today, the full-service digital marketing agency has more than 100 years of collective expertise, specifically in destination marketing and group and hotel sales, giving them a unique advantage in competitively positioning an organization’s city, state, convention center, and/or hotel, and closing the gap between sales and marketing teams.
Digital Edge has worked with over 40% of their clients for more than five years and ranked three times on the Inc. 5000 list of fast-growing private companies in America, most recently appearing on the 2023 roster. The team includes experts cross-disciplined in media, design, content, and video who excel in client collaboration.
For example, the agency teamed up with Meet LA (the sales and marketing team for LA’s meetings and conventions sector) to drive a 1,092% YoY increase in sessions and a 1,063% YoY increase in new users! Beyond adding new services and industry acumen to Agital’s offerings, partnering with Digital Edge is about combining our strengths and expanding our services to best serve clients of both Digital Edge and Agital. Collectively, we are committed to driving measurable impact for our clients and the marketing industry as a whole.
Exciting Prospects for Our Clients
The inclusion of Digital Edge into the Agital family opens up a world of possibilities:
Destination—global impact. Digital Edge has joined Agital’s journey to redefine the landscape of digital marketing. Blending our knowledge and resources will allow us to elevate the service standard and expand transformative changes across the industry. Moving forward, Mya will continue her leadership role with Digital Edge, bringing her experience (which includes having served as the VP of Tourism for Jacksonville, FL) to the Agital executive team.
“The Digital Edge team is so excited to partner with Agital… We know the B2B side of the travel and tourism industry at the foundational level, and we look forward to having the power of Agital behind us to help us continue to serve our clients and communities.”
Mya Surrency
Founder, Digital Edge
Clients stand to gain the most from the partnership, with a richer, more impactful and expansive service experience. Clients of Agital and our group of agencies will continue to enjoy a front row seat to the evolution and future of digital marketing!
